Hilmi founded Swirl with the goal of revolutionizing the retail shopping experience by making in-store shopping more inspiring and productive through the use of mobile technology.
He has been a successful entrepreneur and executive in the software industry for the past 20 years, having created groundbreaking companies that realize the Internet's potential as a global communications and marketing vehicle.
Hilmi previously founded Maven Networks, an early leader in Internet video and a General Catalyst portfolio company, which was acquired by Yahoo! in 2008 and today powers the video content and advertising infrastructure for the world's largest network of Internet media properties. Earlier, Hilmi was founder and CEO of Narrative Communications (acquired by Excite@Home), a pioneer of rich media Internet advertising technologies that brought more effective branding capabilities to Fortune 500 advertisers and more engaging web experiences to consumers.
Hilmi has been named CEO of the Year by Mass High Tech, is a frequent speaker at industry conferences, and has been featured in Business Week, CNBC, CNN, The New York Times, and The Wall Street Journal.
Hilmi holds a bachelor’s degree in Systems Engineering and a master’s degree in Software Engineering from Boston University.