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Homesharing more popular than Paris Hilton

As 2007 Kicks Off, Eons Announces Hot Search Trends for 50-Plus Web Surfers on Cranky.com the First Age-Relevant Search Engine

Charlestown Navy Yard, Boston – February 6, 2007

Fifty-plus Web users are already putting a surprising spin on “what’s hot” when it comes to the Web for 2007. Today, Cranky.com, the first age-relevant search engine, powered by Eons™, announced the top 10 most popular searches for January, revealing insights into what’s on the minds and at the fingertips of the 44 million adults over 50 on the Web.

According to January 2007 search volume on Cranky.com, careers after retirement, brain builders (staying mentally healthy), alternative health practices and even homesharing are all more popular than heiress, socialite and pop icon Paris Hilton. Searches for the term “homesharing” — shared living settings in which a large group of non-relatives live together — were six times more popular than Hilton, who tops the search term lists of most other search engines.

The Cranky.com top 10 most popular search terms for January 2007:

The top searches show that Boomers, true to their roots, continue to seek new ways to enjoy life, from homesharing to Reiki. Additionally, the Web has become the place for 50-plus Boomers to connect with each other, from online dating to blogging. Searches for the term “blogs” have been steadily growing since the launch of Cranky.com and have increased more than 685 percent in January.

The Cranky.com Fast Movers™ for January 2007:

  1. Stephen King, up 8,993 percent in popularity in January
  2. Senior Sexuality, up 1,700 percent
  3. Blogs, 685 percent
  4. Best places to retire, 571 percent
  5. Retirement coaching, 481 percent
  6. Quilting, 351 percent
  7. Health insurance, 246 percent
  8. Better Business Bureau, 110 percent
  9. Bill Clinton, 85 percent
  10. Acupressure meridians, 83 percent

For additional information about the people, places and things being searched for online by the 50-plus community, view lists on Cranky.com supplied by Eons’ partner Compete, an online consumer market research company.

About Eons™
Eons is a 50-plus media company inspiring a generation of boomers and seniors to live the biggest life possible. Founded by Jeff Taylor, creator of Monster.com, Eons has attracted a team of renowned advisors and industry-leading partners and is backed by venture capital financing from General Catalyst Partners and Sequoia Capital. It is supported by corporate founding partners Harrah’s Entertainment, Hyatt Corp., Humana, Inc., Liberty Mutual Group, Fidelity and Verizon Wireless. The company is headquartered in Charlestown Navy Yard, Boston. For more information, visit www.eons.com.