Hands-On Mobile™, a leading global publisher of mobile lifestyle, games and personalisation products, announces the launch of a major new user-generated content initiative: Phame TV.

Phame TV enables users to make money from their mobile phone videos. Whether it's scoffing a burger in seconds, jumping a skateboard over eleven people or playing a prank on a friend, users can send a video clip to Phame TV and share it with the online mobile community. A portion of the fee charged to download and view the clip will be paid to the creator — the more popular the clip the more cash they'll get and the more famous the clip will become.

"Phame TV is the latest in a series of mobile lifestyle applications launched by Hands-On and we anticipate it being a major success in 2007," said Eric Hobson, General Manger EMEA, Hands-On Mobile. "We have all seen the meteoric success of websites that are driven by user-generated content, now, with the launch of Phame TV people will be able to enjoy user-generated videos on their mobile phones too."

Phame TV boasts the most feature rich application of its kind on the market including advanced search, intelligent pagination, favourites and a director profile function, in addition to other features such as the ability to vote and add commentary.

All video clips that are sent to Phame TV are moderated for quality. This content management means users only browse through good quality clips, thereby enhancing the mobile phone Phame TV experience.

For more information, please visit www.handson.com.

Note: High resolution screenshots available upon request.

About Hands-On Mobile, Inc.
Hands-On Mobile is a leading global publisher of mobile games, personalization and lifestyle products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 180 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On Mobile content catalogue is diverse, including top brands like Activision, Billboard, CBS, Hasbro, LEGO, Marvel, NBC Universal, Paramount Pictures, and World Poker Tour. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Bollington, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit www.handson.com.