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Smartbargains.com Ranked Among Best Of Web Top 50 Retail Sites And America's Best For Online Shopping Experience

Launch of Redesigned Site Receives Top Honors from Industry Analysts

Boston, MA – February 12, 2007

SmartBargains.com®, the leading online retailer for unbelievable finds for women at outrageously low prices, is living up to its name with a smart new look, enhanced features and accolades from industry analysts to back it up. Since re-launching the site in September 2006, SmartBargains.com has been ranked among Internet Retailer's Best of the Web Top 50 Retail Sites and was named one of America's Ten Best Online Shopping Experiences for 2006 by the Blast Radius Customer Experience Panel.

Internet Retailer puts SmartBargains.com in the company of other great online retailers such as Amazon.com, Buy.com, Costco.com and JCPenney.com, ranking the Top 50 best e-commerce sites according to those who have "leapt forward, soaring ahead of myriad other retail sites by adding the latest features and functions, that, according to some industry observers, are starting to help differentiate successful e-commerce sites from middling ones."

The newly redesigned SmartBargains.com website, with improved navigation and streamlined checkout process, helps customers to have a better shopping experience. According to SmartBargains.com CEO, Ben Fischman, "Our goal is always to delight our customers with every purchase by exceeding their expectations. These accolades are the fruits of our labor. We are extremely proud to receive this recognition in the company of such an elite list of e-tailers "

The Blast Radius Customer Experience Panel ranks SmartBargains.com among The Ten Best Online Shopping Experiences, along with other retail giants such as Amazon.com, Walmart.com and Buy.com. According to the study, "Half of this year's top ten list is made up of online retailers who have embraced the culture of online bargain-hunting and managed to create strong brands around it, bucking the commoditization trend and turning the most savvy, fickle shoppers into loyal customers." Blast Radius rankings were based on the consumers' entire online shopping experience, from first impressions, ease of use, search, selection, purchase, shipping and returns.

Cheryl Kaplan, Vice President Customer Experience for SmartBargains.com agrees. "As the trend of online shopping continues, we remain focused on delivering the best customer experience possible throughout the entire purchasing process, including pre and post sale. We anticipate being among the top e-tailers for a long, long time!"

For more information on SmartBargains.com go to www.smartbargains.com. For additional information and the complete report from Blast Radius, go to www.blastradius.com. To read more about SmartBargains.com in Internet Retailer, visit www.internetretailer.com.

About SmartBargains
SmartBargains.com is the leading online retailer for unbelievable finds for women at outrageously low prices. SmartBargains.com research indicates the thrill of bargain hunting is not just in the hunt, but in the success of finding a great bargain. SmartBargains.com has given over 2,000,000 consumers unmatched bragging rights by ensuring their hit rate is higher than any other bargain shopping experience. Since 2000, SmartBargains has saved its customers over $1 billion. SmartBargains.com is a venture-backed, privately-held company headquartered in Boston, Massachusetts. For more information, visit www.smartbargains.com.