Visible Measures Corp. today announced a partnership with Brightcove to provide audience engagement metrics for publishers using Brightcove’s Internet TV service.  The company, formally unveiled today at the Spring 2007 Video On The Net conference, provides solutions to empower advertisers, content publishers and site owners with real-time metrics and optimization to enhance the effectiveness of Internet-delivered video advertising campaigns, helping all parties build better content and monetization models.

“The Visible Measures suite of products represent an important advancement for Internet video metrics and analytics” said Jeremy Allaire, founder and CEO, Brightcove.  “With Visible Measures, our customers will have new insights into how their viewers are experiencing and interacting with each piece of video content and business intelligence critical to the success of a broadband business.”

Unlike technologies that simply measure clicks and page views, Visible Measures’ solutions go further to ‘look inside’ video content to analyze how users experience and engage with specific moments within a video.  This type of deep analysis and the objective indices produced allows Visible Measures to enable its partners and customers to offer new brand awareness advertising opportunities, which is one of the untapped frontiers in Internet advertising.

Visible Measures is launching a free beta program for Brightcove publishers who would like to take advantage of the new video analytics service.  More information about this program can be found here http://www.visiblemeasures.com/brightcove.

In a separate press release today (Editor’s note: see release entitled, “Visible Measures to Deliver Real-Time Internet Video Experience Data that Truly Measures the Usage of Online Video Content for Advertisers and Content Publishers”), Visible Measures officially launched and announced its Series A round of financing.

About Visible Measures
Visible Measures Corp. offers breakthrough solutions for Internet video audience measurement.  The company’s patent-pending Video Experience Measurement product suite provides independent third party metrics of video viewership to help publishers and advertisers deliver superior customer engagement and increased advertising effectiveness. For more information