Hands-On Mobile™, a leading global publisher of mobile lifestyle, games and personalisation products, today announced the launch of LEGO® Racers, a game based upon the popular LEGO construction toys of the same name. Developed and published in partnership with Kiloo and TT Publishing, LEGO Racers combines high octane car racing with intense combat.
LEGO Racers has a huge variety of different characters to choose from, power ups to collect and courses to race. Players get behind the wheel of a unique racing car, each with their own special powers based on favourite LEGO themes such as: Pirate, Dinosaur, Space, Construction and Arctic. Each of the 15 all-action track locations uniquely affects gameplay including ice, lava and sand. Other features include:
- Win credits and upgrade your car between races including tyres, engine and nitro boost
- Equip your car with weapons such as banana peel, oil slicks, missiles and electric shock
- Dust and gravel sparks when the cars brake, skid, land, collide and fire weapons
- Cars explode into a rain of LEGO building bricks
"We're delighted to be bringing yet another LEGO brand onto mobile phones," said Jonathan Sacks, CEO, Hands-On Mobile. "LEGO Racers is one of the LEGO Group's classic and best-selling sub-brands and with Christmas 2006 seeing the biggest ever Pan-European marketing campaign, LEGO Racers is set for unprecedented coverage."
"LEGO Racers is a fantastic way for the millions of LEGO fans around the world to experience LEGO play on their phone," said Garry Edwards, Business Development Director, TT Publishing. "The game leans on the fun and popularity of the LEGO Brand while still offering a highly involved racing experience from your mobile."
"Creating LEGO Racers for mobile phones has been enormous fun," said Jacob Moller, CEO, Kiloo. "Developing a unique car with independently moving wheels that skids around the track has really added to the gameplay and fun and underscores what the LEGO brand brings to gaming."
For more information, please visit, www.handson.com.
Note to editors: High resolution screenshots available upon request.
About Hands-On Mobile, Inc.
Hands-On Mobile (formerly MFORMA) is a leading global publisher of mobile games and personalisation products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world's leading operators in 40 countries.
About TT Games
Based in Burnham, England, TT Games Ltd. is the only publisher to specialise in computer and video games for young gamers and their families. LEGO Star Wars was their first step on the road to becoming the leading publisher in this market.
About Kiloo
Kiloo develops and publishes high-quality games for a broad range of mobile phones. In 2002, Kiloo beat out more than 500 competitors to win the prestigious Nokia Mobile Challenge, in the Entertainment category, for its Popstar application. Kiloo games are currently live through various telecom operators and media channels in more than 40 different countries world-wide.
About the LEGO Group
The LEGO Group (www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 4,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries.
