CTIA Wireless 2007 - JumpTap, the leading provider of mobile search and advertising services, today announced that Boost Mobile, a subsidiary of Sprint Nextel Corporation (NYSE: S), has deployed JumpTap's powerful mobile search services.  Boost Mobile is a lifestyle-based youth brand presently focused on offering premium communications products and services.

Boost is among the fastest growing wireless services in the U.S. and now has more than four and a half million customers - the majority of which are under the age of 25. Customer usage results collected from Boost Mobile since December 2006 demonstrate that Boost's younger subscriber base conducts 188% more mobile searches than the average mobile subscriber.  

"The higher number of mobile searches conducted by our customers is a testament to today's youth being more technologically advanced and willing to drive the adoption of newer mobile services," said Boost Mobile Director of Value Added Service Craig Thole.  "Additionally, more than 15 percent of our customers searched during the month, compared to average penetrations in the U.S. of five percent."

"We are excited to help Boost Mobile subscribers push the limits on the information and content they can access from their mobile phones," said Dan Olschwang, JumpTap's President & CEO.  "Through the use of JumpTap's full featured mobile search and advertising system - Boost Mobile also now has a greater opportunity to monetize the mobile searches conducted by its young subscribers with a combination of performance-based and impression-based advertising options."

Since its founding in 2004, JumpTap has rapidly established itself as a leader in the burgeoning mobile search and advertising market. JumpTap's suite of products and services offer advertisers multiple ways to reach their customers and provides mobile operators with one of the industry's most complete mobile search and advertising ecosystems.