iCrossing (http://www.icrossing.com), a global digital marketing agency committed to people?s desire to find and JumpTap, the leading provider of mobile search and advertising, announced that the two companies have entered into a strategic partnership to enable new mobile advertising opportunities for iCrossing clients.

Under the partnership, iCrossing will provide Fortune 500 clients ad placement on the mobile Web sites of leading U.S. wireless carriers via JumpTap's white-labeled mobile search and advertising system.  JumpTap provides a fast, easy and fun experience for wireless subscribers by combining an intuitive user interface with a mobile specific search engine. Using the traffic generated by mobile search, JumpTap offers its wireless carrier customers a unique combination of behavioral targeting, advertising, and revenue optimization.

iCrossing will also work with JumpTap to optimize iCrossing-built mobile Web sites for JumpTap's Mobile Search Index (MSI). MSI is a catalog of Web sites designed for mobile phones. It enables wireless carriers to help mobile subscribers find relevant off-portal content, increasing opportunities for carriers to present sponsored links and generate advertising revenue.

iCrossing leverages its core DNA in search to provide Fortune 500 clients a number of mobile technologies and services.  Recent projects include the automated rendering of WAP 1.0 and WAP 2.0 press releases from PR Newswire's US1 feed so they are viewable on mobile devices.

"The mobile marketing opportunities are tremendous for businesses that deliver targeted and relevant information," said Adam Lavelle, chief strategy officer, iCrossing. "JumpTap's user-friendly platform and their ability to deliver contextual advertising on a granular level helps iCrossing clients find their customers, and helps consumers find the information they seek."
 
"The combination of search and advertising in the mobile environment offers an unprecedented ability to reach customers with highly-targeted, highly-relevant offers," said Adam Soroca, GM of Search and Advertising for JumpTap. "We are excited to help iCrossing, and their stable of premier advertising clients, use this effective new medium."