Maven Networks and WebTrends today announced that the two companies have collaborated to create one of the most comprehensive online video analytics offerings in the broadband industry. The Maven Internet TV Platform™, which now includes direct access to analytics powered by WebTrends On Demand™, provides media companies and their affiliates with the in-depth, actionable information they need to quickly optimize the effectiveness of their broadband content and channels, and acquisition campaigns—driving greater media consumption and viewer loyalty, and growing digital video revenue streams.

Leveraging WebTrends flexible event-driven data collection model and industry-leading custom reports functionality, Maven has built comprehensive report suites tailored to provide content creators, distributors and publishers the exact insights they need to grow direct-to-consumer broadband video services and revenue streams from ad-supported and digital video syndication business models. From identifying the best acquisition sources and the most popular video titles and categories, to evaluating detailed user interaction metrics such as percent of clip played, playlist additions/removals and viral “send to a friend” actions, media companies can now quickly leverage an intricate set of metrics across a complex set of affiliate partnerships to improve business results.

“The first rule of thumb for succeeding in today’s ultra-competitive broadband video market is to know your audience and deliver the content they want. Without access to in-depth metrics, adhering to that rule is just a guessing game, said Hilmi Ozguc, founder and CEO of Maven. “By integrating WebTrends industry-leading analytics into Maven’s Internet TV platform, we’re making it easier and faster than ever for companies to act on the information and achieve greater results.”

“Video publishers and media companies have begun to realize the importance of analytics as they design and enhance their channels,” said Greg Drew, CEO and president, WebTrends. “By integrating deep analytics capabilities into its comprehensive publishing technology, Maven continues to pioneer advances in the broadband video market, enabling organizations to focus on results. This is a powerful combination that will significantly improve broadband programming and increase channel revenues.”

“It’s clear that media companies today want and need in-depth metrics and real-time reporting,” said Will Richmond, President of Broadband Directions LLC, a market intelligence firm specializing in broadband video. “As media companies increase their investments in broadband video initiatives and these become core to their future financial success, being able to accurately measure audiences’ viewership and interactivity will continue gaining in importance.”

About Maven Networks
Maven Networks (www.maven.net) is powering the Internet TV revolution. As a critical technology partner, Maven enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform is used by industry-leading organizations around the globe such as 20th Century Fox, A&E Networks, CBS’s CSTV, Hearst, Sony Pictures Television, The Weather Channel and Univision Online.

About Webtrends
WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers inlcuding General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results. For more information, visit www.webtrends.com.