Visible Measures Corp. today announced a formal partnership with PermissionTV to empower advertisers, content publishers and site owners with real-time metrics and optimization to radically enhance the effectiveness of Internet-delivered video experiences. By uncovering how audiences engage with Internet delivered video and providing that information in a consumable, actionable fashion, Visible Measures' video experience measurement solutions help all parties build better content monetization models and more engaging video campaigns.

"The deep, third-party metrics that Visible Measures is able to provide are an invaluable resource to us and to customers publishing on our platform," said David Graves, CEO of PermissionTV. "We believe that by partnering with Visible Measures to leverage their Video Experience Measurement Suite, we can deliver a much more engaging platform and corresponding video user experience for our customers."

Visible Measures' patent-pending technologies "look inside' video content to analyze how users experience and engage with specific moments within a video. This type of deep analysis and the objective indices produced will allow PermissionTV and its customers to offer new brand awareness advertising opportunities and to fully grasp the specific behaviors each audience segment uses to interact with the mix of video content and advertising.

"As the options for viewing video online become more complex, sampling an audience or measuring clicks does not reveal the range of insights necessary for the changing landscape. Content producers and advertisers are demanding a better way to deeply understand their audiences and content performance," said Brian Shin, founder and CEO of Visible Measures. "Visible Measures is listening, and we're providing the industry's first comprehensive Video Experience Measurement solution."

About PermissionTV
Based in Waltham, Massachusetts, PermissionTV (www.permissiontv.com) is a system for media companies and content owners to distribute high quality television programming via the Internet. Founded by seasoned television, media and technology veterans, PermissionTV is the first solution to combine the high-quality television viewing experience with the interactivity and permission marketing aspects of the Web. For more information on how to develop content for distribution at Lycos, contact Charlie White at PermissionTV, 781-419-9707 or go to www.permissiontv.com.

About Visible Measures
Visible Measures Corp. (VMC) offers a breakthrough method for Internet video audience measurement. The company's patent-pending Video Experience Measurement solutions provide independent third party metrics of video viewership to help publishers and advertisers deliver superior customer engagement and increased advertising effectiveness. For more information about how companies and agencies can improve and monetize the Internet video experience, please visit www.VisibleMeasures.com.