ViTrue, Inc., pioneer of the world’s first consumer-created advertising platform, today announced a relationship with Pringles to create the snack food’s first online video community. ViTrue was able to rapidly deploy a fully-functional video community that maps directly to Pringles brand identity. The “Jingles for Pringles” campaign successfully kicked-off this week and can be found at www.jinglesforpringles.com.

Music has always played an important role in Pringles ads—whether they featured well-known songs or memorable Pringles tunes specific to the commercials. Now, under the umbrella of the brand’s new slogan “Pleasure. Every Single Pringle,” users can contribute their own songs and videos to promote Pringles and get a shot at some tremendous prizes.

“Jingles for Pringles” fuses the two drivers of consumer trust into a fun and easy-to-use online video community that seamlessly integrates with the new Pringles branding. These two drivers are: other consumers’ opinions and information from a brand’s Web site, according to a recent survey from Forrester Research.

“It was wonderful to connect with a video service provider that had an out-of-the-box solution that fit our needs,” said Sonyetta Anderson, Interactive Marketing Manager for Pringles. “We look forward to sitting back and enjoying the bonding experience with our consumers.”

Additionally, ViTrue’s platform can easily be extended into other existing promotional relationships, such as Pringles’ sponsorship of Fox’s American Idol. The grand prize for the “Jingles for Pringles” competition is two tickets to attend the finale of the top-rated television program. Twelve finalists will each receive a digital video camera. There is no purchase necessary, and official rules and entry information are available at Pringles.com/US.

“A global brand like Pringles embracing branded video communities is a watershed event for consumer-generated content,” said Reggie Bradford, ViTrue’s CEO. “Our work with Pringles to create the ‘Jingles for Pringles’ community is an excellent example of how a major brand can engender creativity and build stronger loyalty while ensuring control of their equity and message.”