ViTrue, Inc., pioneer of the world's first user-created advertising platform, today announced the appointment of Sudish Joseph to the position of chief architect.

Reporting to ViTrue’s Chief Technology Officer, Robert Sanders, Sudish will be responsible for architecting ViTrue’s platform to continue to scale to meet the unprecedented demand by organizations looking to take advantage of user-generated video and strategically launching branded online communities.  

“We are delighted to attract an executive of Sudish’s caliber,” said Robert Sanders, chief technology officer. “Sudish’s deep understanding of how to build a global network that cost-effectively can handle tremendous traffic and volumes of data is invaluable to us at this stage of our expansion.  We look forward to leveraging Sudish’s expertise to further scale ViTrue’s platform to meet the needs of global brands looking to connect with their loyal consumers through the use of UGV.”

Most recently, Sudish was the chief architect for EarthLink. While there he worked for various groups including engineering, operations, product development, and access products, specifically consulting on both the product strategy and technical architecture of the access product line. Sudish was also the technology lead on a number of key projects while at EarthLink, including architecting and leading the implementation of various systems and scaling the high volume storage systems and the authentication systems used by all EarthLink services.  

Sudish joined EarthLink after its 1999 merger with MindSpring. He joined MindSpring in 1996 as the senior engineer, working initially on core systems such as mail, authentication and web services.  Sudish graduated from Ohio State University with a Master’s degree in Computer Science and from the University of Bombay with a B.S. in Computer Engineering.