SignalDemand, a leading provider of Pricing and Promotion Optimization solutions for food and consumer goods manufacturers, announced today a significant long-term agreement with Cargill Meat Solutions. Utilizing SignalDemand software over the last 2 years has enabled Cargill Meat Solutions to better understand and react to market dynamics. Providing better market insights has created value for Cargill and its customers, which led to the broader deployment of the SignalDemand Price and Promotion Suite and a five-year extension of the term license.

“SignalDemand has allowed Cargill Meat Solutions to reduce price volatility for our customers and has improved our performance. The solution is an integral part of our day-to-day decision making that helps us match supply, costs and demand”, said Bill Rupp, President of Cargill Beef. “The SignalDemand solution enables us to predict the impact of pricing decisions and helps us understand the volatile beef market so we can provide fair and consistent pricing to our customers. The SignalDemand team is completely focused on creating value for Cargill and its customers, and that is a key reason we are willing to re-commit to this long term relationship.”

SignalDemand’s capabilities enable food and consumer goods manufacturers to:

• Strengthen the partnership with their customers through fair and consistent pricing.
• Factor supply constraints and associated costs into pricing decisions.
• Institutionalize their pricing practices throughout their sales organization by moving from intuition-based quoting to a repeatable pricing process based on rules and science
• Be more proactive in driving future retail ad-feature sales through price and product recommendations – helping both parties improve revenues, margin and the customer experience.
• Quote customized pricing solutions for every product every day, confident that each price and/or trade promotion is fair.
• Manage risk with forward pricing.

Michael Neal, President and Chief Executive officer of SignalDemand added, “We are very excited to extend our relationship with Cargill Meat Solutions and help them achieve additional value. This long-term commitment validates the significant benefits we provide to our customers. We look forward to delivering even more value to Cargill Meat Solutions.”

About Cargill Meat Solutions Corporation
Based in Wichita, KS, Cargill Meat Solutions is a leading producer, marketer and distributor of unbranded meats. It is a subsidiary of Minneapolis-based Cargill. Cargill is an international provider of food, agriculture, and risk management products and services. With 105,000 employees in 59 countries, Cargill is committed to using its knowledge and experience to collaborate with customers to help them succeed. Additional information concerning Cargill Meat Solutions is available at www.excelmeats.com.

About SignalDemand
SignalDemand’s solutions help manufacturers fine-tune demand and supply, leading to dramatic improvement in their financial performance. Commodity food processors and branded consumer goods manufacturers use SignalDemand to optimize a wide range of pricing and promotion decisions while understanding the impact on supply costs and inventory. SignalDemand uses patent pending econometric models, optimization algorithms and activity-based costing techniques. Customers include Cargill Meat Solutions, National Frozen Foods, Rich Products, and Ventura Foods. To learn more or to request information, visit www.signaldemand.com.