ViTrue, Inc., pioneer of the world’s first consumer-created video platform designed to enable safe brand interaction, today announced that it is providing the video platform for the new Cincinnati Bell Inc. (NYSE:CBB) Z-Street website.  Z-Street, which is available through www.zoomtown.com, is a user-generated content website designed so that residents of Greater Cincinnati and Dayton, Ohio, can share their videos with the Z-Street Community. Cincinnati Bell is one of the first telecommunications companies to offer a branded user-generated content Web site.

Z-Street is an online social community that encourages users to upload videos, submit comments, create and participate in blogs, send messages, and share content with family and friends.  Z-Street members can upload and share their favorite videos in a number of different categories including Music, Movie Reviews, Politics, Citizen Journalism and ZT SportsZone. In the coming months, Z-Street will add new categories, including video classifieds. 

ViTrue is helping companies like Cincinnati Bell create more effective interactions with their customers. With its comprehensive tools and services, organizations can easily leverage user-developed content and social networking to interact with their audiences in new and innovative ways. As a result, organizations now have a considerably more efficient and effective means to build awareness and drive loyalty while preserving the integrity of their brands.

“We are excited to partner with ViTrue for the launch of Z-Street, as we’re finding that our customers don’t just want to be marketed to – they want to be part of the dialog.  ViTrue enables us to directly engage, educate and entertain our customers without giving up control of these important relationships,” said Bharat Kakar, vice president of corporate marketing for Cincinnati Bell. 

“The launch of Z-Street is significant, as it represents one of the first major phone companies to launch a user-generated video community,” said Reggie Bradford, CEO of ViTrue.  “As the battleground for user-created video shifts to local markets and consumers who want to take advantage of this powerful medium, Cincinnati Bell is well-poised to drive the dialogue.”

About Cincinnati Bell Inc.
Cincinnati Bell Inc. (NYSE: CBB) is parent to one of the nation's most respected and best performing local exchange and wireless providers with a legacy of unparalleled customer service excellence. Cincinnati Bell provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana. For more information, visit www.cincinnatibell.com.

About ViTrue, Inc.
Headquartered in Atlanta, with offices in New York and San Francisco, ViTrue is reinventing the way brand marketing is created, priced and distributed via an online video platform that combines user services, user tools and brand partnerships.  Recently named as a “Next Net 25” company by Business 2.0 magazine, ViTrue’s platform is a user-created advertising product that enables brands to leverage consumer creativity to produce more relevant and engaging advertisements at a lower cost of production. The Company’s premier online video sharing community www.sharkle.com, recently awarded “Best of the Web” Video Sharing site by BusinessWeek along with Youtube and Google, is the destination for more than 100,000 registered members who are producing and sharing videos. For additional information, please visit www.vitrue.com.