Eons™, the 50-plus media company for loving life on the flipside of 50™, today announced a partnership with online market research firm Compete, Inc., extending Eons’ leadership position as an authority on 50-plus Americans at every age and stage of life.

“By combining forces and bringing each companies’ 50-plus assets to the table — Eons’ social networking and proprietary tools and Compete’s industry-leading consumer database — we will create a fresh view of boomers’ day-to-day behaviors,” said Jeff Taylor, Eons founder and CEO. “We will collect and document information around buying habits, time spent online and boomers’ pursuit of their passions and interests. Ultimately, the goal is to begin to build a credible research base around the emerging power customer — the 50-plus consumer.

The partnership pairs the market research expertise of Compete with the domain experience of Eons, offering a powerful resource for 50-plus consumers and those marketers trying to reach them. Thanks to its ability to produce data that is both demographically specific and behaviorally relevant, Compete offers Eons a robust set of resources that enable the Web site to continue to offer the best of the Web to a curious, passionate and demanding generation of Americans.

“The Web is not just for kids. Last month, 44 million 50-plus U.S. netizens were online, with the income to back up their attention,” said Don McLagan, CEO of Compete, Inc. “Compete will assist Eons in making the net more transparent and valuable to both the 50-plus consumers and the sellers who want to reach them.”

Eons’’ partnership with Compete includes access to information that enhances Eons search tool, cRANKy.com®, the Web’’s first age-relevant search engine. Thanks to Compete data, Cranky.com users are able to view the top sites and site reviews across the most popular categories on the Internet, including travel, finances, health and more. Eons first teamed up with Compete prior to the launch of eons.com to analyze the most popular Web sites among an estimated 500,000 Web users over the age of 50. Based on this research, the first of its kind, the Cranky team reviewed the 5,000 most-trafficked Web sites for this age group, featuring highlights, deep links and a rating for each site. As part of the new agreement, Eons and Compete plan to issue findings, which will further highlight online boomer trends.

“Eons is opening up a world on the Web to 50-plus people by offering a platform and community where they can share experiences, expertise and inspiration,” said Taylor. “And Eons grows more powerful as members engage with each other, create new relationships and share their interests. Our partnership with Compete enables us to connect with our members in ways that tell us how this generation is going about using the Web to investigate and change the world around them.”

About Compete
Compete, Inc., is the only online market research firm that creates value for both consumers and marketers. Compete’s research is powered by millions of people who share their online behavior to create a more trusted, transparent and valuable Internet. Consumers use Compete.com to stay safe when they surf, save when they buy and discover the best new Web sites. Leading companies turn to Compete to understand how these consumers consider, buy and engage with their own and rival brands. Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Verizon Wireless, DaimlerChrysler and other innovative companies rely on Compete’s real-time insights to improve the return on their marketing investments. Compete is headquartered in Boston with offices throughout the U.S. For more information, please visit http://www.competeinc.com.

About Eons™
Eons is a 50-plus media company inspiring a generation of boomers to live the biggest life possible. Founded by Jeff Taylor, creator of Monster.com, Eons has attracted a team of renowned advisors and industry-leading partners and is backed by venture capital financing from General Catalyst Partners, Sequoia Capital, Charles River Ventures, and Intel Capital, as well as Humana, Inc. It is supported by corporate founding partners Harrah’s Entertainment, Hyatt Corp., Humana, Inc., Liberty Mutual Group, Fidelity and Verizon Wireless. Eons is headquartered in Charlestown Navy Yard, Boston. For more information about Eons media, visit www.eons.com and www.cranky.com.