OutStart, the leading provider of eKnowledge software solutions for learning and knowledge-sharing, today announced that Elearnity, Europe's leading corporate learning analyst, has released the results of an in-depth research project into the role and value of learning content management in corporate learning. The research strongly indicates that large organizations need coherent strategies for producing and managing learning content geared to the needs and structure of their business. “Learning Content Management: An Executive Viewpoint” identified OutStart as “a well established vendor in the US LCMS market with significant profile in corporate shortlists, and a growing presence in Europe.”

Elearnity has been tracking the Learning Content Management (LCM) market for more than five years. During this time, corporate awareness of LCM has changed from apathy and confusion, to companies recognizing and addressing the lack of learning content strategies in their current thinking. The growing corporate awareness led Elearnity to initiate a formal research project to develop a clearer understanding of the drivers, solutions and realities of learning content management in large corporations. A copy of the report is available at www.Elearnity.com. 

“OutStart has a significant profile in corporate shortlists, and a growing presence in Europe,”said David Wilson, Elearnity’s founder and managing director.  “The acquisition of Participate in late 2004 has also reinforced OutStart’s repositioning as an eKnowledge business. We expect to see a continued strong presence from OutStart in European corporate discussions for their solutions,”

“An effective, powerful LCMS increases an organization’s efficiency and productivity,” said OutStart’s president and chief executive, Massood Zarrabian.  “We have seen increased momentum from companies in Europe and North America and are confident that a comprehensive LCM strategy will become a key component of every effective organization.” 

About Elearnity
Formed in 1996, Elearnity is Europe's leading independent Learning Analyst with a track record of providing strategic advice, best practice research and expert consultancy to major corporations in the UK and Europe. Elearnity provides expert independent advice on learning and e-learning best practice, strategic market analysis, and independent advisory consultancy, supported by in-depth research and independent market and vendor profiling. Key topic areas include: learning and e-learning strategy, impact of learning and ROI, blended learning, enterprise learning management, leadership development, collaborative learning and other key areas of corporate learning. Customers include: B&Q, BP, BT, Cable & Wireless, Coca-Cola Enterprises Europe, HSBC, KPMG, Marks & Spencer, Marsh, PricewaterhouseCoopers, Rolls-Royce, Royal Bank of Scotland, Unilever and Vodafone.

About OutStart
OutStart software powers formal and on-demand learning, knowledge sharing and community/expert collaboration solutions that enable knowledge workers – employees, partners, and customers – to perform their roles far more efficiently and effectively.  AutoDesk, British Telecom, Empire Blue Cross Blue Shield, Steelcase, the U.S. Navy, Verizon Wireless and AgustaWestland among others rely on OutStart to increase individual and organizational performance, improve knowledge transfer and lower operating costs.  Located in Boston, Mass., OutStart has offices throughout the US and Europe and can be found on the web at www.outstart.com.