ViTrue, Inc., pioneer of the world’s first consumer-created video platform designed to enable safe brand interaction, today announced that it will power FX’s “Sunny SuperFan” contest.  The contest is designed to find the ultimate fan of the comedy series It’s Always Sunny in Philadelphia, which is scheduled to start its third season in late summer. The winner will be announced on the air in July and will be featured with the cast of the show on billboards in select cities around the country promoting the show’s third season.

Beginning today, fans can create and submit a one-minute video explaining why they are the ultimate “SuperFan” by logging into www.fxnetworks.com/superfan. The top 20 videos will be selected by FX and posted to the site’s voting area. ViTrue’s Branded Video Community enables fans to view the video entries and then vote for their favorite.  

“At FX, we are always looking for new and exciting ways to connect with our viewers, said Stephanie Gibbons, executive vice president of Marketing & Promotions, FX. “ViTrue’s flexible technology platform enables our viewers to safely engage directly with the FX brand while helping to strengthen our online user community.”

The contest marks FX Networks’ further commitment to user-generated video (UGV) – an increasingly-important technology for television networks that are leveraging Web 2.0 technologies to build branded online communities in an effort to increase show viewership and loyalty to the network. Rather than direct consumers to a different site for each campaign or contest, ViTrue’s platform enables organizations to promote brand consistency by retaining the look and feel of its partners’ own branded websites. Consumers are engaged by the brand’s call-to-action and their own creativity. 

“Savvy cable networks are quickly realizing that user-generated video is a huge opportunity due to the immense popularity of social networking sites. UGV has proven to extend brands by encouraging viewer participation through online communities. We’re thrilled to further integrate video into the already active and flourishing community that FX has built as an important element of its online presence,” said Reggie Bradford, CEO of ViTrue.

About FX Networks
FX is the flagship general entertainment basic cable network from the Fox Networks Group.  Launched in June of 1994, FX is carried in more than 91 million homes.  The diverse schedule includes a growing roster of critically acclaimed and award-winning original series; an established film library with box-office hits from 20th Century Fox and other studios; and an impressive roster of acquired hit series.  For more information about FX, visit our web site at www.FXnetworks.com. 

About ViTrue, Inc.
Headquartered in Atlanta, with offices in New York and San Francisco, ViTrue is reinventing the way brands engage with consumers. Chosen as a 2007 "Next Net 25" company by Business 2.0 magazine, ViTrue is gaining widespread recognition for working with leading media companies and brands to design online consumer-created video solutions.  ViTrue's solutions enable consumers to create authentic, branded advertising and social-networking experiences that are safe for brands. By combining enhanced user services and tools, ViTrue is further enabling safe brand identity, interaction and distribution. For additional information, please visit www.vitrue.com.