SignalDemand, Inc., the leader in pricing and profitability management solutions for commodity and food manufacturers, today announced the addition of Kate FitzGerald as Senior Vice President of Sales and Curt Lockton as Vice President of Marketing, further expanding the company's management team.

Ms. FitzGerald, who brings over 20 years of experience selling software that delivers high ROI to business users, is responsible for driving revenue worldwide. She will focus on expanding the sales force within both existing and adjacent customer verticals, while simultaneously opening international markets. Mr. Lockton, who brings over 15 years of marketing, business development, product and alliance management experience to the company, will oversee all aspects of SignalDemand's marketing activities, including inbound and outbound product marketing as well as brand strategy and corporate marketing.

"The timing is perfect to bring two seasoned executives like Kate and Curt on board, as we execute against aggressive growth plans both domestically and abroad,” said Michael Neal, founder and CEO of SignalDemand. “Kate and Curt have long and impressive track-records delivering high value-add enterprise apps to the Fortune 500, so this is an important, positive step for both SignalDemand and our customers."

Kate FitzGerald comes to SignalDemand with a breadth of experience leading worldwide sales activities.  She spent 10 years at Siebel Systems in a variety of sales and sales management roles, including Vice President of Sales for the Americas Telecommunications Group, and Vice president of Worldwide Sales for Siebel OnDemand.

Prior to Siebel Systems, Ms. FitzGerald held sales, sales management and business development positions at several technology companies, including successful pre-IPO startups Informix Software and Aurum Software.  Ms. FitzGerald has a BA in History from Stanford University .

Curt Lockton comes to SignalDemand with extensive experience in product marketing and services. Most recently, he was the Vice President of Marketing and Alliances at Rapt Inc., the leader in media monetization solutions. During his tenure the company more than doubled.  Prior to Rapt, he was Vice President of Marketing and Business Development at SuccessFactors, Inc and spent over 6 years at Siebel Systems were he held a variety of product marketing and alliance management positions.  Before Siebel, he served in executive positions at Oracle Corporation, PepsiCo, Inc. and Pepsi Cola. Mr. Lockton received a BA from Tulane University and an MBA from the Leonard Stern School of Business, New York University.

About SignalDemand
SignalDemand's solutions help manufacturers fine-tune demand and supply, leading to dramatic improvement in their financial performance. Commodity food processors and consumer goods manufacturers use SignalDemand to optimize a wide range of pricing and promotion decisions while understanding the impact on supply costs and inventory. SignalDemand uses patent pending econometric models, optimization algorithms and activity-based costing techniques. Customers include Cargill Meat Solutions, Chiquita Brands, National Frozen Foods, Rich Products, and Ventura Foods. To learn more or to request information, please visit www.signaldemand.com.