Eons™, the 50-plus media company for loving life on the flipside of 50™, today announced that presidential candidate Barack Obama has launched a presence on Eons.com’s social networking platform as part of a dialog with boomers, the most engaged and passionate Americans in our nation’s history, about the most important issues facing our nation.

Barack Obama’s presence on Eons.com will leverage the power of social networks and user-generated content to connect with 50-plus Americans in a way that embraces the newest and potentially most influential political medium on the planet, the Internet. With the largest community of politically vocal and mobilized boomers on the Web, Eons is an ideal domain to host a discussion between Barack Obama and boomer voters.

Jeff Taylor, founder and CEO of Eons, said, “Eons members are using discussion communities and blogs as they add Web 2.0 to their activism, whether it’s to recruit marchers to a ‘Walk for Obama’ rally or to discuss Hillary Clinton’s candidacy or add context to the latest news out of the Rudy Giuliani and Mitt Romney camps. The Eons generation is loud and proud when it comes to politics, and the discussion is only going to get hotter.”

Barack Obama’s member profile has been created at Eons.com, including posting a LifeDream™ to serve as president of the United States. It also links to Obama’s LifeMap™, which chronicles his life from his birth in 1961 through an educational career culminating with a law degree from Harvard Law School and a political career that has taken him to the U.S. Senate. Obama’s profile and LifeMap also offer a glimpse at less well-known milestones, including his Grammy Award for best spoken-word album for his 2005 album, “Dreams from my Father.”

Taylor added, “For more than four decades now, boomers have been the generation that has been politically mobilized by John F. Kennedy, the Reagan era, and, today, the nation’s most pressing issues. This is the generation that was tested by the Cold War and that learned from Watergate that citizens can’t simply hand over their government to politicians, but have to remain engaged and politically active. Barack Obama is a candidate who enjoys engaging voters at the grass roots, and we’re glad he is part of Eons.com.”

About Eons
Eons is a 50-plus media company inspiring a generation of boomers to live the biggest life possible. Founded by Jeff Taylor, creator of Monster.com, Eons has attracted a team of renowned advisors and industry-leading partners and is backed by venture capital financing from General Catalyst Partners, Sequoia Capital, Charles River Ventures, and Intel Capital, as well as Humana, Inc. It is supported by corporate founding partners Harrah’s Entertainment, Hyatt Corp., Humana, Inc., Liberty Mutual Group, Fidelity and Verizon Wireless. Eons is headquartered in Charlestown Navy Yard, Boston. For more information about Eons media, visit www.eons.com and www.cranky.com.