GameLogic Inc. today announced that Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) has signed a non-exclusive content licensing agreement that allows GameLogic to offer Shuffle Master's proprietary table game content on its Internet-based player loyalty system PlayAway currently being implemented with U.S. based casinos.

The PlayAway system is a casino-offered player loyalty system built on the tremendous popularity of Internet games. With PlayAway, U.S. regulated casinos can offer their players a variety of regulatory compliant Internet games, given that the game purchase, outcome determination and redemption all happen at the casino and does not involve any Internet or online gaming, wagering or "for money" bets.

"As industry leaders in creating and distributing innovative, exciting and fun table game content, Shuffle Master's content is a great addition to our player loyalty and visit acquisition platforms," said GameLogic President John E. Taylor, Jr. "With this relationship we are demonstrating our commitment to building a game portfolio that both entertains current casino patrons and attracts new consumers for our casino clients."

"We are pleased to offer GameLogic the ability to offer our proprietary content on their PlayAway system and are confident that it will provide casinos with the ability to provide an entertaining player experience," said Paul C. Meyer, Shuffle Master President and Chief Operating Officer.

About GameLogic
Based in Waltham, Massachusetts, GameLogic specializes in providing licensed casino operators with its patented player loyalty and visit acquisition systems, enabling them to attract new players, stay in touch with their players between visits to build brand loyalty and increase return visitation. The Company's platforms, including casino-branded Fun Play websites, real money games and branded promotions uniquely enable players to extend their enjoyment of their favorite casinos when off property. The Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital, General Catalyst and Maveron. For more information, please visit www.gamelogic.com

About Shuffle Master, Inc.
Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, roulette chip sorters and intelligent table system modules, to improve their profitability, productivity and security, and Entertainment Products, including live proprietary table games, electronic multi-player table game platforms, traditional video slot machines for select markets, live table game tournaments and wireless gaming solutions to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com