GameLogic's PlayAway™ System Fully Integrated with Konami Casino Management System
Integration allows efficient use of innovative Internet casino visit acquisition system; products to be demonstrated at G2E.
GameLogic Inc. today announced that it has, in collaboration with Konami Gaming Inc, a subsidiary of Konami Corporation (NYSE:KNM), integrated its PlayAway™ casino visit acquisition system with the Konami Casino Management System (KCMS) further expanding the way that casino operators can leverage the Internet to drive incremental casino trips. The GameLogic and KCMS integration will be premiered at the Konami booth (#2058) at the Global Gaming Expo ("G2E") being held in Las Vegas the week of November 12, 2007.
"PlayAway has proven itself, generating tens of thousands of new casino visits each month for our clients. It is appropriate that we take the next step to integrate PlayAway with existing casino managements systems ("CMS") to allow for a more efficient operation and effective player experience," said John E. Taylor, Jr. President and Chief Executive Officer of GameLogic. "With their open architecture and support of third party developers, Konami was the ideal candidate for our first integration. It has been a real pleasure to work with their team, and we look forward to helping their customers leverage the marketing power of the Internet to drive new casino visits."
"We see this integration to the GameLogic PlayAway product as a valuable enhancement to our technology portfolio and product road map," said Steve Sutherland, Executive VP/COO of Konami Gaming, Inc. "Clearly, GameLogic is an innovator in the gaming industry, and we are very pleased to partner with them on the integration of their product suite to the KCMS platform. With this integration we will be able to offer our customers a powerful Internet marketing tool that provides the ability to attract new and core players, ultimately driving more return visits through Internet incentive-based programs."
PlayAway is a casino player loyalty and visit acquisition system that is currently being used successfully by casinos throughout the United States to drive incremental casino trips from both core and new player club members. The PlayAway system is comprised of three modules: Fun Play™, Bonus Play™, and Money Play™. Fun Play is a comprehensive offering of free, traditional casino-style Internet games that allow casinos to attract new players, and interact with existing ones on a regular basis. Bonus Play, also using Internet games, provides regulated casinos with the tools to distribute bonuses and awards to their player club members in an innovative and entertaining manner. Money Play allows casinos a regulatory compliant way to sell tickets at the casino which enable players to play games on the Internet while away from the property. PlayAway is live in a number of jurisdictions including CA, CT, DE, NJ, NV, NM and RI.
About GameLogic
GameLogic Inc. provides player loyalty and acquisition products to the regulated casino industry. Using patent-pending interactive technology and marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company is a member of the Gaming Standards Association ("GSA") and was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Venture Capital, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.
About Konami Gaming, Inc.
Konami Gaming, Inc., based in Las Vegas, is a subsidiary of Konami Corporation (NYSE:KNM). It is a leading manufacturer of video slot machines for use in the regulated casino market, as well as the provider of the Konami Casino Management System (KCMS), one of the most innovative casino management systems available in the market today.
Konami's KCMS platform is an integrated, easy to use, feature rich casino management system that provides accurate, real-time, game-level accounting and player tracking information to casino operators, as well as enhances the casino player's experience through True-Time™ Entertainment. The KCMS platform is built upon Fortune 100 company architecture. KCMS implements a 100MB TCP/IP network topology from the slot machine interface to the KCMS Oracle database. True-Time™ Entertainment is a multi-lingual player tracking/gaming attendant touch-screen LCD which supports live streaming video at each slot machine. True-Time™ Advanced Incentives offer casino operators a powerful marketing toolkit built around individual player profiles which enable casino operators to create unique incentives, targeting reward programs based on player behavior and demographics to promote ongoing loyalty. KCMS also integrates an operational data store into the KCMS Oracle database for ad-hoc reporting, analytics, and customer relationship management. Furthermore, KCMS supports the Gaming Standards Association System to System ("GSA S2S") protocol to integrate to external 3rd party systems. For more information about Konami Gaming, Inc. please visit www.konamigaming.com.