JumpTap, mobile search and advertising pioneer, announces the first mobile search and advertising event of its kind for the Spanish market.

Bringing together the mobile and advertising communities, the JumpTap event features speakers from Telefonica, MC Mobi, BMW, Buongiorno, Gameloft and MEC:Interaction. Key topics to be covered will include the benefits of paid search and display advertising on operator portals, and tactics to use target consumers effectively and efficiently on the mobile phone.

To be successful in mobile advertising, companies cannot just think of the mobile Internet as the Internet on mobile. It requires a different philosophy that embraces specific built-for-mobile solutions that addresses: eye-catching, call to actions ads, highly relevant inventory buys and new measurement criteria.

Event Details and Agenda

When: 18.00 - 21.00. Thursday 27th September 2007

Where: ME Madrid Reina Victoria

Presentation Topics: Carlos Carazo Cepedano, m-Payments and Mobile Marketing Manager of Telefonica:

'Real Mobile Marketing: the mass, interactive and personal.'

Adam Soroca, general manager and vice president search and advertising services and Gonzalo Figares, advertising sales director, Spain, JumpTap: 'The market is now: How to effectively incorporate mobile into advertising campaigns.'

Panel Session: Moderated by Manuel Dios, client services director from MC Mobi, the panel guests include innovating companies using mobile advertising to reach their customers:

 

• Samuel Martinez, marketing communications, internet & new media manager, BMW
• Borja Marinas, director general marketing services, Buongiorno
• Houssain Elguertit, B2C marketing manager, Gameloft
• Pilar Ulecia, director general, MEC:Interaction

"As we speak to companies and advertisers in the marketplace, we encounter similar questions over and over again. The interest in mobile is definitely there, but it can be difficult for companies to make sense of the advertising reality through all the hype," Mike Kent, JumpTap's general manager and vice president EMEA, commented. "We've received such positive feedback from our advertisers in Spain that we decided to showcase their advertising experience and give advertisers and marketers a chance to see how they could put their ideas into action and learn from the leading companies who are already mobile advertising."