JumpTap, the leading mobile search and advertising provider, today announced the successful conclusion of two mobile advertising summits, which took place in Madrid on September 27th and New York on October 4th. The events featured speakers and guests from across the mobile advertising value chain-including operators, content providers and advertising agencies-and served as an educational forum on topics ranging from how to target mobile consumers to best practices for delivering ads on mobile devices.

"Based on the tremendous market opportunity and revenue potential behind mobile advertising, it is vital that advertisers understand the unique characteristics of this medium and identify the best methods to reach their customers," said Dan Olschwang, president and CEO of JumpTap. "Our Madrid and New York summits assembled a rare cross-section of active mobile players, including wireless operators, advertisers, and agencies. People left with actionable intelligence about the various mobile advertising tactics and formats available to drive traffic and conversions."

The Madrid event was the first of its kind in Spain and took place at the fashionable ME Madrid Reina Victoria. Key topics included the benefits of paid search and display advertising on operator portals and tactics to target consumers effectively and efficiently on the mobile phone. More than 100 guests attended, including delegates from Glu, MPG, BMW, Nokia, Gameloft, Hachette, Gigigo, Movilisto, Buongiorno, Warner Music, Initiative Digital, Universal McCann, Vivendi Games Mobile and WPP/GroupM.

Individual Madrid presentation titles included 'Real Mobile Marketing: the mass, interactive and personal,' by Carlos Carazo Cepedano, m-Payments and mobile marketing manager of Telefónica España; 'The market is now: How to effectively incorporate mobile into advertising campaigns,' by Adam Soroca, general manager and vice president of search and advertising services, and Gonzalo Figares, advertising sales director, both from JumpTap; and an exciting panel discussion on mobile advertising, moderated by Manuel Dios, client services director for MC Mobi. Panel members included Samuel Martinez, marketing communications, Internet and new media manager for BMW; Borja Marinas, general director of marketing services for Buongiorno; Houssain Elguertit, B2C marketing manager for Gameloft; and Pilar Ulecia, general director of MEC:Interaction.

"Mobile will be a vital aspect of our global advertising campaigns," said BMW's Martinez. "As one of the world's leading luxury brands, we believe mobile advertising contributes to the general cohesiveness of our communications strategy and will only become more important over time. Furthermore, mobile technology, like that offered by JumpTap, offers advertisers an unparalleled degree of relevance and timeliness for potential customers."

The New York event took place at Soho House and focused on how to measure success in mobile advertising, tips from a creative standpoint, comparisons with fixed-line Internet, and mobile advertising best practices. The event began with opening remarks from Mr. Olschwang and Larry Weber, Chairman of the W2 Group, followed by a presentation from John Montgomery, CEO of Mindshare Interaction Worldwide. Additional talks focused on how to target mobile customers. The New York event also concluded with an advertiser panel. Panel members included Derek Fulford, search marketing manager for The Weather Channel Interactive; Solomon Masch, director of emerging media for MTV Networks Digital Advertising & Business Development division; Jason Cianchette, director of products for Mocospace; and Chris Phenner, vice president of business development for Thumbplay.

About JumpTap
JumpTap, Inc. is the leader in mobile search and advertising solutions reaching 40% of North American WAP subscribers and commercially deployed on 9 mobile operators in North America and Europe. Recently selected by IDC as one of the 10 emerging mobile players to watch in 2007 and awarded the 2007 Entrepreneurial Award for Mobility by Frost and Sullivan, JumpTap has developed the most comprehensive search and advertising solutions in the market. JumpTap's operator-branded solutions enable operators to maintain their direct relationship with their subscribers, and offer a fast, easy and fun search experience, while generating and retaining valuable search and advertising revenues. For more information, please visit www.jumptap.com.