JumpTap, the leading mobile search and advertising provider, today announced that telecommunications icon Ulf J Johansson has joined its board of directors. Johansson has a distinguished career in communications technology, most notably as founder and former chairman of Europolitan Vodafone AB.

"Ulf's decision to join our board will have a profound effect on JumpTap's continued development," said Dan Olschwang, president and CEO of JumpTap. "Especially as we aim to help operators leverage their network assets and transform into successful media companies, we will directly benefit from Ulf's bulletproof insight and renown in the operator community."

Johansson is a board member for Ericsson and chairman of the board for Trimble Navigation, Acando AB, an IT and management consultancy, and for Eurostep Group AB, a product life cycle software consultancy. Furthermore he is chairman for both Novo Nordisk Foundation and Novo A/S, the private Danish investment company and parent company of Novo Nordisk A/S and Novozymes A/S. Johansson is also a former chairman for the university board of the Royal Institute of Technology in Stockholm.

"Ulf's decision to join JumpTap's board is a tremendous coup because it validates the importance of demonstrating to operators the value of behavioral targeting and a white-label solution," said John Simon, chairman of the board for JumpTap and managing director of General Catalyst Partners. "Ulf's commitment to our success is the highest compliment to our vision, strategy and corporate management."

"JumpTap's technology will be crucial to operators who want to ensure they have a stake in the billions of dollars mobile search and advertising will generate in the next five years," said Johansson. "JumpTap's technology gives operators the power to lock in brand presence and to increase value to subscribers for the long term."

About JumpTap
JumpTap, Inc. is the leader in mobile search and advertising solutions reaching 40% of North American WAP subscribers and commercially deployed on 9 mobile operators in North America and Europe. Recently selected by IDC as one of the 10 emerging mobile players to watch in 2007 and awarded the 2007 Entrepreneurial Award for Mobility by Frost and Sullivan, JumpTap has developed the most comprehensive search and advertising solutions in the market. JumpTap's operator-branded solutions enable operators to maintain their direct relationship with their subscribers, and offer a fast, easy and fun search experience, while generating and retaining valuable search and advertising revenues. For more information, please visit www.jumptap.com.