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Fox News Standardizes on Maven for Internet TV Monetization

Enterprise-Wide Deployment Capitalizes On Next-Generation Content Management Capabilities

Cambridge, MA – September 26, 2007

Maven Networks, a leading Internet TV platform company, today announced that one of the most innovative leaders in television, Fox News, has selected Maven to power all of its online video channels for its global news network. The latest version of Maven’s sophisticated Internet TV platform streamlines the delivery and monetization of thousands of hours of ad-supported news videos across Fox’s online network and affiliate websites. Enabling this scale of media distribution is Maven’s next-generation video content management system, an integral part of the Maven Internet TV Platform™, which supports millions of media assets and simultaneous video player transactions.

The Maven Internet TV Platform enables media companies to make their video libraries available for syndication to a network of online media outlets, while maintaining full control of their content and advertising. As video consumption grows beyond Fox News’ current streams per month, Maven’s highly scalable syndication platform will speed the delivery of Fox News’ online content to its affiliates worldwide. This ensures the timeliness of breaking news reports and on-demand video, creating a relevant and compelling experience for its online audience, and enables revenue generation from each video stream.

“The popularity and demand for Fox News online video content are enormous,” said Jeff Misenti, General Manager and VP of Fox News Digital. “Online video opens up an untapped and arguably limitless landscape of inventory for media companies looking to grow their advertising revenue — creating an extremely valuable opportunity for businesses today. It is critical for us to be on the cutting-edge of innovation in Internet video syndication, monetization and user experiences.”

Designed from the ground up for the needs of global media enterprises, Maven’s newly enhanced platform includes a highly scalable and flexible content management system that supports large libraries of distributed media assets and facilitates a structured workflow process. Providing advanced capabilities around the ingestion, organization, control, editing and distribution of video, Maven’s platform is designed to integrate and co-exist within a customer’s media management configuration. Its media-optimized architecture handles surges in traffic volume and addresses the unique needs of Internet TV, including syndication, affiliate business initiatives, and on-demand video scalability.

“News Corp. in general, and Fox News in particular, have been at the forefront of transforming the online experience. We are excited to be partnering with a true Internet media innovator to bring the market-leading capabilities of the Maven platform to Fox’s millions of viewers worldwide,” said Hilmi Ozguc, Founder and CEO of Maven Networks. “With the use of Maven’s enhanced Internet TV Platform, the company is expanding its leadership in online video content, syndication and advertising.”

ABOUT MAVEN NETWORKS
Maven Networks (www.maven.net) is powering the Internet TV revolution. As a critical technology partner, Maven enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform™ is used by industry-leading organizations around the globe such as CBS’s CSTV, The Financial Times, Fox News, Hearst, SONY BMG, Sony Pictures Television, TV Guide, and Univision Online.