HubSpot secured $5 million in venture capital funding in a round led by Cambridge, MA-based General Catalyst.  HubSpot - whose Internet marketing platform offering is still in private beta - offers small and medium businesses the tools they need to capitalize on the changing nature of sales and marketing.  Larry Bohn and George Bell from General Catalyst will join HubSpot's board of directors.  Several prominent Boston businessmen and MIT academics also contributed to the round of funding which marks the first external funding for HubSpot.

The Internet is transforming small business, and companies need to evolve their marketing to keep pace.  "Search engines, blogging and other Internet trends have fundamentally changed the way people and businesses purchase products," said Brian Halligan, founder and CEO.  "But, most small businesses still use outdated and inefficient marketing methods - like print advertising, telemarketing and trade shows - that people increasingly find intrusive and screen out." 

"The Internet has leveled the playing field for companies of all sizes, and has huge benefits for small businesses particularly," said Larry Bohn, managing director, General Catalyst.  "I'm eager to work with the HubSpot management team as the company continues to both drive and take advantage of this fundamental change in the way business is done."

HubSpot offers the first integrated Internet marketing platform to help businesses get found by more prospects and convert higher percentages of them to paying customers.  With HubSpot, users can quickly and easily update website content, add a blog, perform SEO, create landing pages, generate leads and analyze every step of the process.  HubSpot requires no technical background or IT support - letting normal business and marketing people easily generate leads and take advantage of expert Internet marketing techniques.