eBaum’s World, one of the Internet’s premier online entertainment sites and a ZVUE™ Corporation (NASDAQ: ZVUE) Network property, today announced it has entered into a strategic partnership with ScanScout, whose technology dramatically expands video advertising opportunities for advertisers and publishers. As a result of the agreement, eBaum’s World will begin to provide contextually relevant overlay video ads within the millions of video clips it streams daily to its large and loyal audience.

The deal is part of a Network-wide agreement between eBaum’s World’s parent company, the ZVUE™ Corporation and ScanScout.

ScanScout’s proprietary content matching technology will increase the ability of eBaum’s World to monetize its Web site traffic by automatically matching relevant ads with the commercial and user-generated content (UGC) on eBaum’s World in a manner that is unobtrusive to users but effective in eliciting interested clicks. Additionally, ScanScout’s unique Brand Protector™ software, which recently won trademark protections from the US Patent and Trademark Office (USPTO), goes one step further to also assure that advertisers’ brands will only be associated with the most appropriate content featured on eBaum’s World.

“The implementation of ScanScout on eBaum’s World will demonstrate our ability to extend revenue generating partnerships across our properties and provide comprehensive video advertising solutions that can be seamlessly deployed across ZVUE Networks,” said Jeff Oscodar, President and CEO of ZVUE Corporation. “ScanScout’s recent USPTO wins indicate the power of their technology, which we will be leveraging on behalf of our advertisers and viewers, assuring precise contextual, compelling and behaviorally relevant delivery of ads.”

ScanScout is also the first company to offer advertisers and user-generated content providers brand protection, embracing the marketing opportunities UGC offers without alienating viewers. The company’s Brand Protector™ technology – the only product of its kind in any media – is an advanced technology designed to analyze online video content and determine if a video is an appropriate match for an advertiser’s brand before serving the ad.

“Working with eBaum’s World and a terrific network like ZVUE’s is a great opportunity for ScanScout, especially since our machine-learning technology keeps finding that not all UGC is created equal,” said Doug McFarland, ScanScout’s CEO. “The kind of invitation-only methods that have proven so effective elsewhere on the web are becoming very effective at monetizing far more UGC than had been thought possible. We look forward to continuing to prove this for ZVUE Networks and for eBaum’s World.”

About ZVUE Corporation
ZVUE Corporation (formerly HandHeld Entertainment, Inc.) (NASDAQ: ZVUE) is a global digital entertainment company. Its ZVUE Network (comprised of eBaumsWorld.com, Putfile.com™, Holylemon.com™, UnOriginal.co.uk™, YourDailyMedia.com™, Dorks.com™, FunMansion.com™ and ZVUE.com™) is consistently among the top-five companies providing user-generated video online. ZVUE™ personal media players are mass-market priced and currently available for purchase online and in more than 2,200 Wal-Mart stores throughout the U.S. For more information, visit www.zvue.com

About ScanScout
ScanScout helps digital agencies and publishers maximize their video advertising opportunities by providing technology that delivers far more precise targeting, additional inventory and better results. ScanScout upends the established model of digital video delivery through its sophisticated technology that enables the right creative to be delivered at precisely the right time to the right consumer while also creating additional inventory for the publisher within and around their video content. The company is headquartered in Boston with offices in New York and Los Angeles. For more information, please visit: www.scanscout.com.

ZVUE, HandHeld Entertainment, eBaum’s World, ZVUE Network, eBaumsWorld.com, Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com, ZVUE.com and ZVUE are trademarks of ZVUE Corporation. All other trademarks are property of their respective owners.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of various factors including the ability of the company to successfully commercialize its new technologies as well as risk factors set forth from time to time in ZVUE Corporations’ filings with the United States Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K and other reports filed by the company with the SEC. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements.