Brian Halligan, CEO and Founder of
HubSpot, will speak on a panel focused on harnessing the benefits of website Content Management Software (CMS) as part of the Massachusetts Innovation Technology Exchange's Marketing Technology Series. The panel discussion, titled "
Marketing Technology Series: The Future of Web Content Management," will be held on Wednesday, December 12, 2007 from 8 a.m. to 10 a.m. at One Memorial Drive in Cambridge, Mass.
As more organizations turn to CMS to bolster their Internet marketing efforts, many are left wondering how to best approach and integrate these new and powerful tools into their marketing programs. Brian Halligan will provide his expertise on the topic based on his experience at HubSpot building and managing successful Internet marketing campaigns that result in more potential customers. Brian Halligan's first hand knowledge of how effective content management tools can help organizations looking to benefit from SEO, social media and blogging will enable him to provide unique insight into the topic.
MITX's Marketing Technology Series explores tools and systems that help businesses execute effective web marketing programs. As part four of this series, the panel discussion will cover topics including web CMS, next-generation website tools, trends in content production vs. content delivery, and new tools and technology in CMS.
About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into paying customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.hubspot.com and the Website Grader free SEO Tool is available at www.websitegrader.com.
