The NBA announced today the launch of "NBA 2 Go," a comprehensive top-tier sports application featuring official NBA content available on mobile carriers in the U.S. Developed in conjunction with Hands-On Mobile, a leading developer of connected games and applications, "NBA 2 Go" will provide NBA fans with access to daily video highlights, customized information about their favorite teams and players, and countless news stories.

Throughout the NBA season, "NBA 2 Go" will deliver access to NBA video highlights on mobile including complete game recaps, daily top plays, and select player interviews. Additionally, the new platform will feature live, text-based, game play-by-play, complete box scores and extensive photo galleries.

Fans looking to follow their favorite team can use "NBA 2 Go" to customize their phone and highlight their preferred team, providing quick access to news, schedule, scores and video highlights. During games, fans can receive updates on how their team is performing. Fantasy participants and fans alike can utilize the player tracker to receive real-time statistics around their favorite players during games.

Overall, "NBA 2 Go" adds to the NBA's extensive mobile offerings, including the recently re-launched NBA Mobile Internet Site (wap.NBA.com), live NBA team alerts and NBA Realtime Fantasy, the real-time multi-player fantasy game.

"NBA 2 Go is a great complement to our existing mobile offerings and allows NBA fans to stay connected to our game wherever they are," said Steve Grimes, Vice President of Interactive Services for NBA Entertainment. "Working with Hands-On Mobile to develop NBA 2 Go, we are able to give fans access to more NBA content on mobile devices than ever before."

"Our business is mobilizing content for top tier brands and offering a visually rich and customized experience. Having to keep this product up to the NBA's highest standards, NBA 2 Go was built for the fans," says David White, Chief Executive Officer, Hands-On Mobile. "Working with the NBA, we created a compelling and easy way for fans to get access to the NBA's real-time content on the go. NBA 2 Go demonstrates how quick and easy it is to get premier products into the mobile ecosystem when using the Hands-On Development Network."

"NBA 2 Go" is available for download now on major U.S. wireless carriers, NBA.com and the Hands-On Mobile website.

About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, the NBA will distribute games and programming to 215 countries and territories in 41 languages. The league's worldwide reach can also be seen with 77 international players from 30 countries and territories on NBA rosters. Domestically, the NBA broadcasted 142 games on national television last season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the fourth consecutive season.

NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 80 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the United States.

As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. During the first year of NBA Cares, teams, current and former players, and the league office contributed 205,000 hours of hands-on volunteer service, raised more than $32 million for charity, and created 109 places where kids and families can live, learn or play. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including UNICEF, Reading Is Fundamental, Habitat for Humanity, Boys & Girls Clubs of America, Feed the Children, Special Olympics, KaBoom!, Make-A-Wish Foundation and many others.

About Hands-On Mobile
Hands-On Mobile, Inc. is a leading global publisher of mobile entertainment products. Established in 2001, with operations on four continents, Hands-On Mobile develops and distributes mobile content to more than 200 of the world's leading operators in 60 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and content. The company's diverse catalogue includes games, applications and personalization suites from top brands such as Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal, Paramount Pictures, and World Poker Tour. The Hands-On Mobile Developer Network (HDN) brings mobile development to the masses enabling developers to create and distribute mobile applications through Hands-On Mobile's core platform and ecosystem. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Manchester, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile please visit www.handson.com.