Hands-On Mobile™, the world's leading developer of connected games and applications, has appointed Greg Robinson as President and General Manager of the Europe, Middle East and Africa region. Robinson has been promoted to the position after serving as Hands-On Mobile's Vice President of Global Post Production.

Robinson brings wide-ranging experience to the position, having previously worked in project management, business process design and operational management roles throughout his career. Robinson helped grow iFone, a small innovative mobile company into a $30 million operation by the time it was sold to Glu in 2006. During his time at HSBC's direct banking operation, First Direct, he led initiatives to develop internet and mobile phone banking solutions, including the UK's most successful SMS banking application. Robinson also held a similar role to this at another blue chip company, Centrica.

"It is with great pleasure that we announce Greg's appointment as President and General Manager of EMEA," said David White, CEO of Hands-On Mobile. "Greg has a perfect blend of international management experience and a record of innovation and proven success in the mobile content industry. We are looking forward to Greg being at the helm of expanding our operations in this important region."

Since 2001 Robinson has worked in production and operational director roles within the mobile content arena. Robinson led teams at iFone, working on Hasbro, Atari, SEGA, Sony Computer Entertainment and Tetris Company titles that have been responsible for several ELSPA top 10 games. Robinson was appointed by Hands-On Mobile as Vice President of Global Post Production in 2006, and has been responsible for the company's post-production operations in the UK, Poland, USA and China.

"I am passionate about the mobile content industry and Hands-On's place within it," said Robinson. "I am delighted to have taken up this role and am excited that I now have the opportunity to take the company forward in some of the world's most diverse and rapidly developing markets."