JumpTap, the leading mobile search and advertising provider, today announced an aggressive step forward by hiring interactive advertising veteran Paran Johar as its chief marketing officer. By adding Johar to its executive management team, JumpTap is responding to increased market demand for its mobile search and advertising solutions. Johar will work to reinforce JumpTap’s relationship with advertising and marketing communities and to help brands and advertisers effectively employ JumpTap’s highly-targeted mobile search and advertising solutions.

“Paran provides a unique perspective, having integrated offline, online, and mobile marketing strategies for large brands,” said Dan Olschwang, president and CEO of JumpTap. “His leadership and strategic insight will help JumpTap continue its global growth, product innovation and ability to offer a full suite of mobile search and advertising solutions that truly reflect the needs of advertising agencies and the clients they represent. Paran’s addition to the team fuels our prediction that 2008 is the year of mobile advertising.”

Johar comes to JumpTap from MRM Worldwide, McCann’s digital division, where he was executive vice president of digital marketing for North America and managing director of the Los Angeles office. Prior to MRM, Johar was general manager of the Los Angeles office of Tribal DDB, where for nearly six years he oversaw all of the office’s operations and provided strategic direction on all digital initiatives. Coupled with his local responsibilities, Johar was responsible for all online media, SEM, SEO, and worked on M&A activity throughout Tribal DDB North America. Under his leadership, Tribal DDB won numerous, awards including Adweek’s Interactive Agency of the Year (2005), and grew annual billing to more than $80 million.Paran’s client roster has spanned a broad range of industries, including work with GM, Microsoft, Wells Fargo Bank, Paramount Pictures, E! Online, Applebee’s, eHarmony and others.

“JumpTap is in an enviable position because it allows advertisers to reach a personal medium that is in everyone’s hands and which has yet to be fully leveraged,” said Johar. “With over 2.7 billion mobile subscribers worldwide, mobile search and advertising has enormous growth potential. Capitalizing on JumpTap’s market leading search and advertising technology to deliver behaviorally targeted ads, one of my jobs is to place a quantifiable value on the incredible synergy between medium and message that only JumpTap can deliver to agencies and their clients.”

Johar will be opening JumpTap’s New York City office to work closely alongside the advertising community, but will be supporting strategic brands worldwide.

About JumpTap
JumpTap, Inc. is the leader in mobile search and advertising solutions reaching 40% of North American WAP subscribers and commercially deployed on numerous mobile operators in North America and Europe. Recently selected by IDC as one of the 10 emerging mobile players to watch in 2007 and awarded the 2007 Entrepreneurial Award for Mobility by Frost and Sullivan, JumpTap has developed the most comprehensive search and advertising solutions in the market. JumpTap’s operator-branded solutions enable operators to maintain their direct relationship with their subscribers, and offer a fast, easy and fun search experience, while generating and retaining valuable search and advertising revenues. For more information, please visit www.jumptap.com.