Eons™, the 50+ media company for boomers and seniors created by Monster.com founder Jeff Taylor, today announced its Corporate Founding Partners. Industry giants Harrah’s Entertainment, Hyatt Corp., Humana, Inc., Liberty Mutual Group and Verizon Wireless sign on to show unprecedented support of the boomer and senior market as premier and exclusive Eons partners.

Hyatt, headquartered in Chicago, is one of five corporate founding partners aligning with Eons as it prepares for its July 31 launch. “Travel is the top life goal of most people for their years after 50. Through our partnership with Eons, Hyatt will connect with this travel-seeking generation to offer them the places and experiences of a lifetime,” said Tom O’Toole, Hyatt’s senior vice president of strategy and systems.

“Eons is a breakthrough — it is the first wave of evidence about how boomers will be leveraging technology and the web to transform their lives and create new communities,” says Dr. Jonathan Lord, senior vice president and chief innovation officer, Humana, Inc., Louisville, KY. “Humana is excited to be a partner and intends to be an active member of the Eons community.”

“From Atlantic City to Las Vegas and many points in between, we are excited to partner with Eons and introduce our casino entertainment products to a whole new set of customers. We believe this partnership will provide value to our 40 million Total Rewards members as they will be able to take advantage of the fabulous services that eons.com will provide,” said David Norton, senior vice president relationship marketing, Harrah’s Entertainment, Inc., Las Vegas.

“The 50+ generation has a unique blend of experiences, needs and desires,” explains Taylor. “With greater health, more wealth and a mindset that the world is your oyster, this age group has an exceptional opportunity to live life to the fullest. Eons aims to capture this growing momentum and propel boomers and seniors toward achieving their goals by creating customized products and services in tandem with our corporate founding partners. We know these partnerships will create new spirit and innovation around this marketplace.”

“Liberty Mutual shares Eons’ vision that the boomer and 50+ generation deserves a unique, one-stop destination to tap into high-value, customized products and services that meet their financial and lifestyle needs,” said Tim Sweeney, senior vice president, personal market, for Boston-based Liberty Mutual. “Auto and home insurance are a cornerstone of financial security, and this partnership provides Eons members with the benefits of quality and savings while protecting their most important assets from unexpected loss.”

“Verizon Wireless is excited about this opportunity to reach a segment of the population who, more than any other generation of retirees, is mobile and active,” said John Harrobin, vice president marketing and digital media, Verizon Wireless, Basking Ridge, NJ. “Whether it is Internet access using Verizon Wireless’ high speed data network or a phone call, wireless connectivity can make all the difference in the quality of life. Eons has its finger on the pulse of a new generation and Verizon Wireless is pleased to join a project that will enhance so many lives.”

Eons aims to help experience-hungry adults 50+ solidify the fundamental building blocks they need to live fulfilling lives — health, money and meaningful relationships — so the doors are open to have fun. The founding corporate sponsors address all of these areas with world-class advice, tools, products and special offerings that meet the demands of this generation.

Humana Humana, one of the nation’s largest health benefits companies, will partner with Eons to provide health-related guidance, content and insurance products and services tailored to 50+ Americans. Eons.com visitors and members will be introduced to Humana’s diversified portfolio of insurance products, including Medicare Advantage, Medicare Prescription Drug Plan, Medicare Supplement and HumanaOne individual coverage.

Harrah’s Entertainment Americans 50+ will be able to hone their gaming skills (for non-cash amusement purposes only) at Eons.com through an exclusive partnership between a subsidiary of Harrah’s Entertainment and Eons. As a premier and exclusive sponsor, the world’s largest casino entertainment company, Harrah’s will offer Eons visitors access to its best offers on hotels, dining, golfing, resorts and entertainment. Eons and Harrah’s will also work together to provide additional “Fun” content, tools and resources with a special emphasis on “casino” games.

Hyatt Eons is partnering with Hyatt, a leading hospitality, resort and spa operator to offer 50+ travelers instant access to Hyatt’s worldwide network of properties. Travelers over the age of 50 have specific travel wants and needs and Hyatt Hotels & Resorts® are known not only for their design innovation but also for personal service and creative experiences such as those with full service spas. Special offers and programs will be focused particularly among properties that are particularly appealing to the 50+ audience.

Liberty Mutual Liberty Mutual, Boston, the eighth-largest personal lines insurer in the U.S., and Eons will educate members on how best to meet their auto, home and life insurance needs after the age of 50. Exclusive benefits and special offers for Liberty Mutual auto and home insurance will be made available to Eons members, as well as guidance directly tailored for boomers and beyond, insurance calculators, timely news and access to Eons-affiliated Liberty Mutual representatives in every state.

Verizon Wireless Verizon Wireless proudly joins Eons as it develops a life-enhancing Internet site for boomers and seniors. This partnership offers a unique opportunity to share the benefits of wireless technology with this generation. As the owner of the nation’s most reliable network, Verizon Wireless looks forward to educating consumers who are 50+ on the many ways in which wireless can enhance their lifestyles. Regardless of whether it is the dependability of traditional voice service or the connectivity of high speed data, Verizon Wireless will offer the service plans and devices to help Eons’ members enjoy the wireless service that has helped define the industry.