Hands On Mobile, Inc., the world's leading developer of connected games and applications, today announced the appointment of Niccolo de Masi as President of the company. de Masi's primary focus will be expanding upon the company's track record of success in mobile entertainment to innovate products and services for new platforms and drive revenue growth. As President, de Masi will oversee US sales and marketing, business, corporate, and product development, and all Hands-On international operations. He will report to David White, CEO.

"Niccolo's extensive background in the mobile entertainment industry, including his role in Monstermob's rapid growth and expansion into international markets, will be a vital asset as we continue to grow Hands-On and embrace new platforms," said David White, CEO of Hands-On Mobile. "We are thrilled to have Niccolo on board and look forward to the successes he is sure to bring the company."

Prior to Hands-On Mobile, de Masi was CEO of the publicly traded mobile entertainment player Monstermob Group PLC where he was responsible for formulating and implementing the company's organic and inorganic growth strategy. Under his tenure at Monstermob, de Masi expanded the company's geographic footprint to 25 countries, and grew revenues from $40 million to more than $200 million. Prior to Monstermob, de Masi worked in corporate finance at JP Morgan. He has also worked with Siemens Solar and within the Strategic Planning and Development divisions of Technicolor. de Masi holds a BA and MA in Physics and a Master of Science in Electronic Engineering from Cambridge University.

The Hands-On Mobile Board of Directors completed this search with assistance from the Barlow Group, a Norwalk, Connecticut based executive recruiting firm.

About Hands-On Mobile
Hands-On Mobile, Inc. is a leading global publisher of mobile entertainment products. Established in 2001, with operations on four continents, Hands-On Mobile develops and distributes mobile content to more than 200 of the world's leading operators in 60 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and content. The company's diverse catalogue includes games, applications and personalization suites from top brands such as Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal, Paramount Pictures, and World Poker Tour. The Hands-On Mobile Developer Network (HDN) brings mobile development to the masses enabling developers to create and distribute mobile applications through Hands-On Mobile's core platform and ecosystem. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Manchester, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile please visit www.HandsOn.com.

Hands-On Mobile is a trademark of Hands-On Mobile, Inc. All other product or company names are trademarks of their respective owners.