WALTHAM, MA - November 12, 2003 - GameLogic*, a leading innovator of regulatory-compliant, new-media gaming entertainment platforms, announced today that it will power Harrah's Entertainment, Inc.'s (NYSE: HET) new online gaming venture called "LuckyMe" in the United Kingdom. GameLogic is creating LuckyMe's technology and games, while Harrah's will manage the operations.

LuckyMe will introduce a new approach to online gaming — subscription-based play — which enables eligible adults to pay low monthly subscription prices for access to popular games that offer cash prizes. LuckyMe will offer a new game every 7

GameLogic*, a leading innovator of regulatory-compliant, new-media gaming entertainment platforms, announced today that it will power Harrah's Entertainment, Inc.'s (NYSE: HET) new online gaming venture called "LuckyMe" in the United Kingdom. GameLogic is creating LuckyMe's technology and games, while Harrah's will manage the operations.

LuckyMe will introduce a new approach to online gaming — subscription-based play — which enables eligible adults to pay low monthly subscription prices for access to popular games that offer cash prizes. LuckyMe will offer a new game every 7

About GameLogic GameLogic innovates gaming entertainment platforms to help legal casinos and government-sponsored lotteries create new revenues, increase return visitation and improve player loyalty while complying with all existing state and federal laws and regulations. The company is based in Waltham, Massachusetts. For more information about GameLogic, please visit www.gamelogic.com.