QuickPlay Media, the leader in mobile TV and video solutions, and Amobee Media Systems, the world leader in advertising solutions for mobile, are teaming up to provide mobile service providers with the ability to launch advertising funded mobile video.

Amobee and QuickPlay offer a full-service mobile video advertising solution that attracts new users to mobile video and unleashes new advertising revenue opportunities for providers. The joint solution also gives brands the opportunity to buy rich media mobile ad inventory.  As part of this collaboration, Amobee will  work with advertising agencies to source the ads, as well as provide ad server capabilities and dynamic ad selection based on available user profiles and contextual information. QuickPlay’s OpenVideo™ media management platform will power streaming video and provide dynamic, real-time video ad insertion.  Together, Amobee and QuickPlay provide comprehensive, unified reporting, including key metrics such as ads watched and the precise amount of time each ad is viewed.

“As new content is made available to mobile subscribers, service providers are looking at new ways to stimulate mobile video demand,” said Wayne Purboo, president and CEO of QuickPlay Media, “This exciting partnership with Amobee is yet another example of our commitment to bring mobile video to the masses. Clearly, advertising will be a large part of the business model for mobile media and we, together with Amobee, look forward to further lowering the barrier to entry for consumers to enjoy mobile video services.”     

“Our goal is to help operators build a profitable revenue stream from advertising and give their subscribers the ability to consume more for less,” said Zohar Levkovitz, CEO of Amobee. “By partnering with QuickPlay, we are making it even easier and quicker for operators to add rich advertising to their video services.”

The solution’s first implementation was Vodafone Italy’s FreeVideo service, which gives Vodafone Italy 3G users free access to a wide range of high-quality, local and branded video content.

About QuickPlay Media
QuickPlay Media provides content management and service delivery solutions for mobile television and video services. The QuickPlay OpenVideo™ platform offers maximum flexibility and streamlined application integration for mobile operators, media companies and technology partners. The platform powers mobile video services for 13 major mobile operators in North America and Europe, providing both live and on-demand content from more than 150 different media companies. OpenVideo works in many different mobile content ecosystems, seamlessly operating with major search, advertising, billing and user interface frameworks. QuickPlay Media Inc. has offices in Toronto, San Francisco and London. For complete information, please visit www.quickplay.com.

About Amobee Media Systems
Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee’s complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers “get more for less”. The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from two leading operators: Vodafone and Telefonica.