GameLogic Signs Master Contract with Harrah's Entertainment, Inc.
WALTHAM, MA - November 16, 2005 - GameLogic, a leading innovator of regulatory-compliant, new-media gaming entertainment platforms, announced today that it has signed a master agreement with Harrah's Entertainment, Inc.'s (NYSE: HET) operating company, to provide Harrah's US casinos with its PlayAway™ platform in those states that the game is approved. GameLogic will engage with each Harrah's property on a case-by-case basis, with each having individual negotiation rights in terms of specific property requirements.
PlayAway is a regulatory-compliant gaming platform that was designed specifically for legal casinos. This innovative, unique platform blends online game technology, game content, and marketing services to stimulate new game sales and revenues, while connecting casinos to their players between visits.
"We are pleased to partner with a world-class company such as Harrah's," said GameLogic Chairman and CEO Steven Kane. "PlayAway will enable Harrah's US casinos to enter the new-media gaming entertainment field — in a regulatory-compliant way — for the very first time, giving its players web-based entertainment while creating new game revenues."
About GameLogic GameLogic innovates gaming entertainment platforms to help legal casinos and government-sponsored lotteries create new revenues, increase return visitation and improve player loyalty while complying with all existing state and federal laws and regulations. The company is based in Waltham, Massachusetts. For more information about GameLogic, please visit www.gamelogic.com.