Billy Marshall, CEO and founder of rPath®, has been selected to present at the Software 2008 conference as well as the upcoming Food Marketing Industry (FMI) show.

Software 2008 will help software industry executives understand the direction of the software industry and how to leverage it for their companies. The conference will explore the strategic elements driving the software business today. This year’s event will take place April 29 – 30 at Mandalay Bay Convention Center in Las Vegas. Billy will be co-presenting a case study with Jinesh Varia, Technology Evangelist with Amazon Web Services, titled “How KnowledgeTree Quickly Grew a Software as a Service Model Using Virtual Appliances and Amazon EC2.”

This session, which takes place April 29 at 10:45 am, will review how the company:

• saved time by using rPath technology to build its virtual appliance format
• saved money by avoiding the need to build its own hosted datacenter infrastructure and to re-architect its software for multi-tenancy
• increased its market share potential in the crowded space of document management products with a competitive, on-demand offering.

At the FMI show, Billy will speak in the technology track on Tuesday, May 6 at 9:00 am. His session will detail how “New Technologies Lower Cost and Improve Store Service.”

Each year, technology obsolescence, new business requirements and applications complexity conspire to increase the cost of owning, operating and supporting technologies throughout the retail supply chain, particularly in each store. New technologies, such as consolidated servers that run VM and enable software appliances, are reducing costs and increasing service. Attendees will learn more about which companies are employing these technologies, how they did it and how to take advantage of new architectures, such as SOA, SaaS and software appliances.