MOBILE SEARCH & DISCOVERY CONFERENCE, LONDON - September 6, 2006 - JumpTap, Inc., a pioneer in the development of innovative, carrier-centric mobile search and advertising solutions, today unveiled its JumpTap Advertising Suite and the industry's first Mobile Search Index for mobile operators. The JumpTap Advertising Suite and Mobile Search Index complement the company's existing mobile search technology offerings by creating a powerful new mobile advertising ecosystem, comprised of content providers, mobile marketers, search engine marketers, and advertising agencies.

Benefits to Mobile Operators The JumpTap Mobile Search Index is a comprehensive catalog of websites designed specifically for mobile phones and customizable for operator specific business rules. With a relevancy model optimized for mobile websites, the Mobile Search Index makes it easy for subscribers to discover off-portal content by returning the most relevant websites from the index, complete with title, page snippet and URL. The JumpTap Mobile Search Index also provides previews and shortcuts for certain search results including "buy" functions, "audio preview" and "image preview." By working with the mobile operator and their subscriber information databases, JumpTap can also provide personalized suggestions and alternate search recommendations, creating a search experience tailored to the individual subscriber. JumpTap has utilized a combination of spidering techniques, site submission, XML feeds and editorial control to create an index of high quality, searchable mobile sites that improves the user experience over other mobile search offerings available in the market.

The Mobile Search Index is designed to be used in combination with the JumpTap Advertising Suite. While the Mobile Search Index allows subscribers to find a wider range of off-portal content and services, the JumpTap Advertising Suite provides operators with a comprehensive solution for generating mobile advertising revenue. Mobile operators who utilize JumpTap's products are provided with a unique opportunity to monetize mobile searching and mobile browsing conducted by their subscribers with a combination of performance-based and impression-based advertising options. The JumpTap Advertising Suite offers a full set of advertising methods, including pay-per-click, pay-per-call, banners and interstitials. Both solutions are accessible via JumpTap's WAP, BREW and Java user interfaces.

Benefits to Mobile Advertisers and Publishers JumpTap's Mobile Search Index allows off-portal and on-portal mobile properties to be discovered by organic searches when subscribers are using the mobile operator's branded search interface. JumpTap's Mobile Search Index will be populated through:

* Site submission: Mobile website owners can submit their site(s) for spidering and inclusion in the Mobile Search Index via JumpTap's website (www.jumptap.com)

* Carrier portal directories: JumpTap ensures that mobile websites in the wireless operator's portal directory are included in the Mobile Search Index

* Spidering: Automated discovery of mobile-friendly content available on the web

* Intelligent discovery: Editorial processes that identifies mobile-friendly content not discoverable via traditional spidering efforts

The JumpTap Advertising Suite allows any company that wants to reach mobile subscribers to promote their content and services via the mobile phone. This innovative solution translates mobile promotions into website visits, SMS traffic, phone leads or e-mail leads.

* Start today with customized landing pages - Mobile marketers with or without a mobile website can now target mobile subscribers who search or browse

* Increase reach among wider audiences of qualified prospects - Local businesses can leverage the unique reach JumpTap presents and tap into an increasingly active consumer base

* Target the most desirable consumers - Advertisers can target consumers specifically by geography and mobile handset type

* Interact directly with consumers - Advertisers can interact with buyers at the time of purchase decision

* Rapidly convert potential customers into buyers - Pay-per-call advertisers can drive consumers directly to trained sales and service professionals

* Simplify campaign budgets - Advertisers can specify a maximum daily or monthly amount to spend for their campaigns and adjust their list ranking to optimize returns

* Obtain measurable ROI - By viewing real-time ad and keyword performance data, advertisers can fine-tune their keyword bidding strategy to maximize ROI

"As the availability of wireless data continues to expand, wireless subscribers are increasingly using their mobile phones to seek information and purchase goods and services. Mobile operators must ensure the most positive mobile search experience to keep up with this blossoming demand," said Dan Olschwang, JumpTap's chief executive officer. "JumpTap's new Advertising Suite and Mobile Search Index help both mobile operators and mobile advertisers provide the most relevant ads and content available to further improve the mobile searching experience for users, increase sales for advertisers, and offer operators a new revenue stream via mobile search and advertising."

JumpTap has quickly established itself as a mobile search innovator and the industry's leading provider of white label mobile search solutions by offering mobile carriers technology that dramatically improves the overall search experience for their subscribers. Mobile operators that launch JumpTap's mobile search technology watch key revenue drivers steadily increase, including unique users, searches per user, click-through rates, and conversion rates.

About JumpTap, Inc. Founded in 2004, JumpTap, Inc. provides wireless carriers with an end-to-end, carrier-branded mobile search solution that drives third-party revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap's comprehensive solution couples an intuitive user interface and mobile-specific search engine with a search marketing model that pays carriers for search success. JumpTap provides carriers, advertisers and subscribers with the industry's most complete, easy-to-use and rewarding mobile search environment. For more information on JumpTap, please visit: http://www.jumptap.com.