here! Networks Selects Maven Networks to launch Broadband Video Channel for Gays and Lesbians
Internet TV Channel Dedicated to LGBT Consumers Drives New Business Opportunity
NEW YORK - September 27, 2006 - here!, America's premium gay television network, and Maven Networks Inc. today announced a partnership to create and launch here! Video, a new broadband video channel designed exclusively for gay and lesbian consumers. The channel provides here!'s extensive cache of original and acquired gay and lesbian programming built upon Maven's Maven Media SystemTM (MMS) leading broadband video platform. The service will enable users to have a superior viewing experience of here! Video content across multiple platforms and hardware devices. The service is now available at http://heretv.com/videoplayer/
here! Video is a fully-branded Internet TV channel built upon Maven's proven broadband video platform. Through an intuitive roles-based publishing environment, streamlined workflow process and out-of the box ad-network integration, Maven Media System enables the rapid creation and delivery of sophisticated and visually engaging broadband video channels across multiple platforms and devices. Additionally, Maven Media System's syndication capabilities make it easy to broaden viewership through distribution of the fully branded player to affiliates and partners. These capabilities increase media consumption and drive new revenue streams for here!.
here! Video will offer an assortment of groundbreaking and acclaimed original programming to broadband video consumers worldwide with the ability for marketers to strategically target viewers with pre and post roll commercial spots, banner ads and other embedded messages. Over 300 short-form video offerings from here! will be featured including:
* 2-5 minute selects and trailers from here!'s recent and upcoming programming in over a dozen categories including: original films, series, specials, concerts, here! News segments, here! Focus and Behind-the-Scenes footage from all here!'s original productions, sponsored events and promotions. * The best in LGBT independent short films from here!'s vast collection * Exclusive original online programming * Exclusive sponsored content
"The here! consumer demands the ultimate interactive experience. Maven has the world's most comprehensive, scalable and intuitive broadband video platform, enabling here! to easily respond to our tech savvy audience needs," said Paul Colichman, Founder and CEO. "Using Maven Media System, we can easily deliver fully immersive, ad supported broadband programming to here! Interactive's over 3 million unique monthly users and beyond. LGBT consumers now have an authentic, exclusive Internet TV destination."
Since launching in 2002, here! has established brand loyalty as a premium cable network with skyrocketing distribution in over 50 million households. Maven will help here! build that same awareness and brand loyalty around here! Video's broadband programming.
"here! is an extremely innovative service, which produces the type of premium content that is exquisitely suited for a sophisticated broadband environment. They have a deep understanding of their audience's rapidly evolving needs when it comes to engaging media experiences and recognize the power of the Internet to broaden their viewer base," said Hilmi Ozguc, Founder, Chairman and CEO of Maven Networks. "Maven's platform is ideally suited for here! to efficiently create and manage broadband video channels that tap into their online audience and drive new advertising revenue."
About here! here!, America's premium gay television network, was established in 2002 and is currently available to more than 50 million households nationwide. here! offers a wide variety of groundbreaking and acclaimed original movies and series plus the world's largest collection of gay and lesbian films appealing to the broad-based, diverse LGBT audience. here! is available nationwide on all major cable providers either as a 24/7 premium channel such as in New York City; a subscription video on demand (SVOD) service; and/or as a video on demand (VOD) service along with being available on major satellite providers. here! is also available to broadband homes via major Internet TV providers. here! Interactive Media, the online division of here! Networks, has more than 3 million unique visitors a month through sites including Gaywired.com, GayMonkey.com, LesbiaNation.com and GaySports.com. For more information, please visit here!'s website at www.heretv.com.
About Maven Networks Maven Networks transforms the way professional media companies deliver sophisticated broadband video services by making it fast and efficient to launch scalable, engaging and profitable Internet TV channels. Based on patent-pending technology, Maven Media System? is a comprehensive platform for creating, managing and delivering compelling broadband video channels that enable direct-to-consumer services and generate new revenue streams.
Maven Media System is used by industry-leading organizations around the globe such as 20th Century Fox, A&E Television Networks International, Disney Buena Vista Pictures, Hallmark Channel, National Geographic Channel, Pepsi, Nike, and Sony Pictures. Visit us at www.maven.net.