m-Qube, a leading mobile channel enabler for content providers and Major League Baseball Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, today announced the launch of mobile web storefronts for all 30 MLB clubs to provide fans with exclusive content for their wireless phones.

MLBAM will offer fans a wide range of free and premium mobile content offerings. Baseball fans can now follow their favorite team wherever they go with personalized content and text messaging for their mobile phone. Fans can browse, preview and purchase club-specific and league-wide content off the mobile storefronts and the charges for the content will appear on their monthly wireless bills.

"We are honored to be working with MLBAM and believe this program will create value for baseball fans, MLBAM and our wireless carrier partners," said Jeffrey Glass, CEO of m-Qube. "We recognize the growing importance for sports franchises and networks like MLBAM to engage the wireless channel to monetize their content, enhance team loyalty and promote merchandise and ticket sales."

"Providing our fans with easy access to baseball content that connects them to their favorite club and players is an important part of our mission," said George Kliavkoff, SVP, Business Development, MLBAM.

The content will include:

Mobile Team Plus - A premium subscription all access pass sold on each individual mobile team storefronts, which includes instant alerts with every lead change starting in the seventh inning of each game, instant game recaps (scores and highlights), breaking news, injury updates, trade alerts and exclusive discounts on official team merchandise. To subscribe to this service, Fans can send a text message to "MLBGO" followed by their team name (Send CUBS to 65246).

Diamond Ringer - Fans can download ringtones for player @bat themes, team specific seventh inning stretch songs and clips of actual television and radio calls of memorable moments in baseball history.

MobileShots - Fans have access to their teams' player photos, logos and more, with a series of images that can be used as wallpapers for mobile phones.

The MLBAM mobile storefronts are on display in New Orleans this week in booth 1469 at the CTIA Wireless show, March 14-16 in New Orleans. Fans can subscribe to the service at http://mobile.mlb.com/web/

About m-Qube m-Qube, a leading mobile channel enabler, helps companies, develop, deliver, and bill for mobile content, messaging and applications. m-Qube's end-to-end technology platform, carrier relationships and value-added services empowers consumer facing companies and their service providers to take advantage of wireless as a content delivery, marketing and communications channel. The company has more than two dozen strategic wireless partners including Verizon Wireless, Cingular Wireless, Sprint PCS, T-Mobile USA, Nextel Communications, ALLTEL, US Cellular, Boost Mobile, Cincinnati Bell Wireless, Rogers Wireless, Bell Mobility, Telus Mobility, NorthernTel, SaskTel and Aliant Mobility. Headquartered in Boston, m-Qube has offices in Los Angeles, New York, Seattle, and Toronto. For more information, visit www.m-Qube.com.

About MLBAM Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other website in the world