Venus And Serena Unveil Their Cross-Carrier Mobile Storefront; Fans Can Now Download The Williams Sisters’ Favorite Ringtones, Personalized Voice Tones And Exclusive Pictures Directly From Mobile Phone

New York , NY and Boston, MA. — May 23, 2005 — TWI Interactive (TWIi), the interactive arm of IMG’s media division TWI, and m-Qube, a leading mobile channel enabler, today announced the launch of a mobile storefront to sell ringtones, images and other content related to tennis superstars Venus Williams and Serena Williams. Now fans can personalize their mobile devices with exclusive ringtones, images and other content provided by Venus and Serena. The mobile store can be accessed online at www.venuswilliams.com or www.serenawilliams.com.

 Powered by m-Qube, the mobile store offers ringtones and wallpapers personally selected and updated by the Williams Sisters. Consumers can browse, preview and purchase content from the Williams Sisters’ mobile store, and charges for downloads will appear on the customer's wireless bill.

“We are pleased to be working with IMG to create great exposure and excitement for their clients and our wireless carrier partners,” said Andy Miller, senior vice president of m-Qube. “We recognize the growing importance for sports celebrities like Venus and Serena to engage the wireless channel to enhance their content and augment their relationship with their fans.”

“Providing the millions of Venus and Serena fans with easy access to mobile content that connects them to their favorite celebrities is an important part of our mission,” said Kyle Pratt, vice president, business development, TWIi.

The Venus Williams and Serena Williams Mobile Storefront will contain polyphonic and master ringtones along with screen graphics and wallpapers. Fans simply have to enter their cell phone number and their carrier, and the ringtones and graphics will be delivered to their phone and billed directly on their phone bill. Additional content including text messaging programs, voice tones and games will be added in the coming months.

About Venus Williams At age 14, Venus Williams had already become a professional athlete, taking the world of tennis by storm. Fiercely determined and wielding an impressive physical prowess, she spent the next decade rising to the top-ranked position and winning numerous championships, including the U.S. Open, Wimbledon and doubles at the Australian Open and French Open, in addition to two Olympic Gold medals. Along the way, she gained a comprehensive education in the business side of the sport as well. “You have to treat it as a business,” she says, matter-of-factly. “It's my business. It's what I do. I will prepare, I will set myself up to be the best, whether that best is best in the world or my personal best.”

About Serena Williams Serena Williams’ name is synonymous with style, class, beauty and courage. At 23, she has not only made history in the sport of tennis, but has made an indelible imprint in the world of sports, globally. Serena is a 26-time Singles Tennis Champion and 11-time Doubles Champion, including an Olympic Doubles title in 2000. At age 17, she won the 1999 U.S. Open (Singles & Doubles). In 2002, she won the Italian Open, French Open, Wimbledon and U.S. Open. In 2003, she captured the Australian Open, (Singles & Doubles) and in 2005 repeated as the Australian Open singles champion.

Both Venus and Serena have a long list of “firsts” in their career columns, including the first time in tennis history two siblings have been ranked #1 and #2 in the world.  

About m-Qube m-Qube, a leading mobile channel enabler, helps companies,develop, deliver, and bill for mobile content, messaging and applications. m-Qube's end-to-end technology platform, carrier relationships and value-added services empowers consumer facing companies and their service providers to take advantage of wireless as a content delivery, marketing and communications channel. The company has more than two dozen strategic wireless partners including Verizon Wireless, Cingular Wireless, Sprint PCS, T-Mobile USA, Nextel Communications, ALLTEL, US Cellular, Boost Mobile, Cincinnati Bell Wireless, Rogers Wireless, Bell Mobility, Telus Mobility, NorthernTel, SaskTel and Aliant Mobility. Headquartered in Boston, m-Qube has offices in Los Angeles, New York, Seattle, and Toronto. For more information, visit www.m-Qube.com.

About TWI/TWIi TWI, the global media division of IMG, is the largest independent distributor and producer of televised sports in the world, managing a library of more than 150,000 hours. TWI annually produces and distributes 6,500 hours of original programming to more than 200 countries covering 200+ sports, as well as being a global leader in digital sports and entertainment. Worldwide, TWI represents and negotiates the television rights for the world’s most prominent sports governing bodies including the All England Lawn Tennis & Croquet Club, The Wimbledon Championships, the International Olympic Committee, the ATP and the WTA. TWI Interactive, Inc., the digital media and technology arm of IMG, delivers new media services to the world of sports and entertainment, and provides solutions that enable the acquisition, management, production and distribution of both traditional and digital media. TWIi has extensive experience working across multiple distribution platforms including the Internet, mobile/wireless, interactive TV and television. Prominent clients include TigerWoods.com, the USTA, and the Manchester United Football Club.