Varsity Media Group, a leading provider of media dedicated to teenagers, and m-Qube, a leading mobile channel enabler for content providers, today announced the launch of Varsity’s mobile storefront located at www.VarsityTV.com, one of the fastest growing online communities for teens.

VarsityTV.com visitors can purchase the latest ringtones, wallpapers, games and user-created content from the mobile store. The mobile store leverages m-Qube’s broad wireless carrier distribution and extensive content partner network, and also allows VarsityTV.com members to upload content they create. “User created content has been an integral part of our business model since 1999 because it allows teens to express themselves. We are pleased that m-Qube offered the flexibility to make this part of our mobile store,” said Kelly Hoffman, Chairman and CEO of Varsity Media Group.

Revenue derived from ringtones totaled over $300 million in the U.S. in 2004 and is expected to increase to over $600 million in 2005 (Consect). According to MindShare Research, more than half of teenagers ages 13-17 now own a wireless phone, an increase of 43 percent from last year. It is estimated that 76% of teens ages 15-19 regularly use their cell phones for text messaging, ringtones and games (Time).

“Our internet and mobile communities have confirmed that today’s teens demand the ability to customize and personalize all facets of their lives,” said Mr. Hoffman. “Bringing a mobile storefront to our thriving online community is the latest step in converging Varsity’s offerings. As we explored our options, it became clear that m-Qube’s cross carrier relationships, content catalogs and ability to scale positioned them as an industry leader.”

“It is obvious that teens are driving the consumption of ringtones and wallpapers," said Andy Miller, SVP, General Manager Media, m-Qube. “We are excited to partner with Varsity Media Group because its unique relationship with teens and high schools gives it a real time view into the purchasing patterns of this valuable demographic.”

About Varsity Media Group Varsity Media Group, Inc. is an entertainment media company dedicated to teenagers worldwide that delivers relevant programming and content via the Internet and mobile devices as well as traditional platforms including television and video on demand (VOD). Since 1999, Varsity Media Group has been a pioneer in user-created content in linear television and VOD platforms, and earlier this year became the first programmer to provide user-created content for mobile devices. Varsity Media Group’s content features teen created video and professionally produced sports series, reality shows, dramas, comedies, music shows, animation and films and is available on VarsityTV.com, Varsity Mobile, Varsity TV and Varsity On Demand. Varsity Media Group’s collective offerings allow teens to customize and personalize entertainment on the screen and device of their choice. Additionally, Varsity Media Group’s VTracks, a digital music store powered by PassAlong Networks, contains over 1.1 million "live" songs for download from today’s hottest artists and provides indie bands the opportunity to get their music discovered through the store located at www.VTracks.com. For more information, visit http://www.VarsityTV.com.

About m-Qube m-Qube, a leading mobile channel enabler, helps companies, develop, deliver, and bill for mobile content, messaging and applications. m-Qube's end-to-end technology platform, carrier relationships and value-added services empowers consumer facing companies and their service providers to take advantage of wireless as a content delivery, marketing and communications channel. The company has more than two dozen strategic wireless partners including Verizon Wireless, Cingular Wireless, Sprint PCS, T-Mobile USA, Nextel Communications, ALLTEL, US Cellular, Boost Mobile, Cincinnati Bell Wireless, Rogers Wireless, Bell Mobility, Telus Mobility, NorthernTel, SaskTel and Aliant Mobility. Headquartered in Boston, m-Qube has offices in Los Angeles, New York, Seattle, and Toronto. For more information, visit http://www.m-Qube.com