12:00 pm CST.

Attendees will learn how ProfitLogic’s Promotion Optimization solutions help identify the most profitable items, placement, and offer scenarios to create a truly effective insert. They will also hear how leading retailers are maximizing the profitability of their promotional investments.

“Our session will address some of the challenges retailers face in understanding the effectiveness of advertising and promotions and explain how to maximize returns on these investments,” said Scott Friend, Co-Founder and President of ProfitLogic. “Predicting the impact of advertising and promotion decisions can drive significant bottom line results.” Promotion Optimization Solutions Help Determine How to Most Profitably Invest Advertising, Inventory, and Promotional Dollars

ProfitLogic’s Retail Profit Optimization solutions leverage data captured through infrastructure investments and provide retailers with a better understanding of customer demand. The combination of demand insight and optimization tools give merchandising and marketing decision makers the information they need to make better promotional investments and eliminate much of the manual and time-consuming processes of analyzing data. Retail Profit Optimization solutions help determine how to most profitably invest advertising, inventory, and promotional dollars in order to stimulate traffic and drive sales and margin. ProfitLogic supports decisions such as:

Determining the lift and ROI on advertising vehicles and events

Which item and categories respond best to which types of vehicles

What is the lift from placement within a circular

How should “whitespace” be allocated within a circular to achieve a defined objective

Which categories or items draw the most traffic, which cannibalize sales of other products

About ProfitLogicProfitLogic is the leading provider of Retail Profit Optimization solutions designed for retailers whose priority is getting the highest return on inventory investments. ProfitLogic's solutions provide merchants with day-to-day operational decision support and workflow for making better-informed assortment execution, allocation and fashion replenishment, promotion, pricing and markdown decisions. ProfitLogic has delivered fast, flexible solutions with significant financial benefit to industry leading retailers such as American Eagle Outfitters, AnnTaylor, Bloomingdale's, Charming Shoppes, The Children’s Place, Gap Inc., including: Gap, Banana Republic, Old Navy; JCPenney, Marshall Field's, Meijer Stores, New York & Company, Nordstrom, Northern Group Retail, Sears, ShopKo Stores, Target Stores and Toys R Us. For more information about Cambridge, Mass.-based ProfitLogic, call 617-621-5500 or visit www.profitlogic.com.