ProfitLogic, the leading provider of Retail Profit Optimization solutions designed for retailers whose priority is getting the highest return on inventory investments, today announced its involvement in Retail Systems 2005 being held May 24-26, 2005 at McCormick Place in Chicago, IL.  ProfitLogic and Kurt Salmon Associates (KSA) will co-sponsor the new MIX Summit featuring keynote speaker Richard Flaks, SVP, Planning, Allocation and IT of The Children's Place Retail Stores Inc. and The Disney Store Chain, who will present "Risk vs Reward: Make More Profitable Merchandising Decisions" Wednesday, May 25th from 9am -10am.

During his presentation, Richard will discuss The Children's Place unique approach to risk management in its merchandising processes.  He will describe how the $1 billion+ children's retailer is addressing its merchants' needs to gain better in-season visibility of merchandise performance by leveraging analytics and consumer demand insights.  Attendees will discover how using optimization technology results in more profitable merchandising decisions.

“The MIX Summit is a valuable venue for merchandise executives to share best practices and innovative technologies that impact their business,” said Scott Friend, President and Co-Founder of ProfitLogic.  “We are excited that Richard Flaks will be available to present his experience in improving merchandise processes and his contributions to the impressive financial growth of The Children’s Place and Disney Store Chain.”

During tradeshow hours, ProfitLogic invites you to visit our newly redesigned booth #1523, which looks like a retail storefront.  Also, ProfitLogic has teamed up with IBM and will be included in the Personal Shopper Tour in IBM’s Solution Center at booth #1302.  IBM is certified under ProfitLogic's Strategic Partner Program. Come see how IBM’s fictitious retailer, ValueTrend Superstores, leverages Retail Profit Optimization technology, shopping cart devices, kiosks, guided selling, Everywhere Display, wireless and Self Checkout to transform their customers’ shopping experiences.  You are also invited to wind down in the windy city at “Cocktails, Conversation, and Collaboration,” an event ProfitLogic is co-hosting with IBM and SAP on Wednesday May 25th from 6:30 - 8:30 pm at the Chicago Cultural Center.

To register for the MIX Summit, please visit www.retailsystems.com.

About ProfitLogic ProfitLogic is the leading provider of Retail Profit Optimization solutions designed for retailers whose priority is getting the highest return on inventory investments. ProfitLogic's solutions provide merchants with day-to-day operational decision support and workflow for making better-informed assortment execution, allocation and fashion replenishment, promotion, pricing and markdown decisions. ProfitLogic has delivered fast, flexible solutions with significant financial benefit to industry leading retailers such as American Eagle Outfitters, AnnTaylor, Bloomingdale's, Charming Shoppes, The Children’s Place, Gap Inc., including: Gap, Banana Republic, Old Navy; JCPenney, Loehmann's, Marshall Field's, Meijer Stores, New York & Company, Nordstrom, Northern Group Retail, Sears, ShopKo Stores, Target Stores and Toys R Us. For more information about Cambridge, Mass.-based ProfitLogic, call 617-621-5500 or visit www.profitlogic.com

About Kurt Salmon Associates  Kurt Salmon Associates (KSA) is the premier global solutions provider focused exclusively on the retail, consumer products, and health care industries. Celebrating 70 years of excellence, KSA helps clients achieve significant gains through strategic growth initiatives, superior product performance, and comprehensive enabling technologies. From concept to consumer, KSA's portfolio of services helps clients in the Americas, Europe, and Asia-Pacific achieve lasting, meaningful improvements that create true distinction in the marketplace.