SignalDemand, a leading provider of Pricing and Promotion Optimization solutions for food and consumer goods manufacturers, announced today that John Huettel has joined SignalDemand as Senior Vice President of Sales and Marketing.

“John brings a unique combination of skills and management experience to help SignalDemand continue our market momentum and significantly grow our business,” said Michael Neal, President and Chief Executive Officer of SignalDemand. “His broad supply chain optimization background, coupled with his experience in price optimization solutions, makes John a natural fit for our company.”

SignalDemand helps commodity food processors, foodservice manufactures and branded CPG companies improve sales and margins by applying science and analytics to critical pricing, promotion, and supply decisions. Small, incremental changes to prices and deal terms can yield dramatic improvements in performance. A typical $1 billion manufacturer can improve gross margins by as much as $30 million through SignalDemand’s detailed understanding of customer demand, and corresponding supply constraints, to create a more proactive pricing process.

“I am very excited to join SignalDemand and help continue the mission of helping food and consumer goods manufacturers improve their profitability through more scientific decision making,” said John Huettel. “I have seen how the application of science and analytics can drive tremendous value in other industries, and I look forward to helping Food and CPG companies dramatically improve their operations.”

Mr. Huettel has over 15 years experience in optimization, supply chain, and pricing technology for the Manufacturing, CPG, and Retail sectors. Before joining SignalDemand, Mr. Huettel was responsible for North American sales for ProfitLogic, a retail price optimization company. He helped the company transition from a consulting company to a successful enterprise software company, growing revenues 1,000% in 3 years, which led to the acquisition by Oracle’s Retail Group in July 2005. Prior to ProfitLogic, Mr. Huettel spent five years with i2 Technologies, selling supply chain optimization solutions to major CPG and apparel manufacturing companies. He started his career in software with Manugistics in 1990, working in a variety of roles, including product management, implementation, consulting, and pre-sales consulting. Mr. Huettel holds a bachelor's degree in Electrical Engineering/Computer Science from Duke University and an M.B.A in Finance/Marketing from the University of Maryland.

In addition to Mr. Huettel, Paul Richard and Tom Ward have also joined SignalDemand’s sales team. Both bring supply chain and pricing expertise as well. Mr. Richard brings over 20 years of experience selling major value driving solutions to a variety of industries. He has pricing optimization experience with his most recent role at Metreo, supply chain optimization experience through eight years at i2 Technologies, and large scale system experience with IBM and EMS enterprise solutions. Mr. Richard has a bachelor’s degree in Finance from Providence College.

Mr. Ward spent the last 4 years at Instill Corporation, selling to major food service distributors and manufacturers. He was most recently Vice President of Sales. Previously, Mr. Ward spent 3 years with an Atlanta based reseller of i2 Technologies solutions, helping mid-sized manufacturing companies improve profitability through supply chain optimization. He started his career with Emerson Electric, working in a variety of product engineering and sales roles. Mr. Ward has a Mechanical Engineering degree from Auburn and an MBA from Georgia State University.

“Customers want consultative sales professionals who understand their unique issues and can offer a total solution to add value as quickly as possible.” said John Huettel. “Paul and Tom are great additions to our organization.”

About SignalDemand, Inc SignalDemand's solutions help manufacturers fine tune demand and supply, leading to dramatic improvement in their financial performance. Commodity food processors and branded consumer goods manufacturers use SignalDemand to optimize a wide range of pricing and promotion decisions while understanding the impact on supply costs and inventory. SignalDemand uses patent pending econometric models, optimization algorithms and activity based costing techniques. Customers include Cargill Meat Solutions, National Frozen Foods, and Ventura Foods. To learn more or to request information, visit www.signaldemand.com