SignalDemand, a leading provider of Pricing and Promotion Optimization solutions for food and consumer goods manufacturers, announced today that their solution was selected by Ventura Foods. By improving their pricing and promotion decisions, manufacturing companies can accelerate revenue, profit and market share growth.

SignalDemand's solutions will allow Ventura Foods to increase the speed and profitability of pricing decisions. SignalDemand uniquely links customer information, market indices and supply constraints to provide decision support to sales and operations for everyday pricing decisions. SignalDemand will enable Ventura Foods to:

* Quantify the probability for winning each piece of business at profitable margins * Price based upon plant, line, product and seasonal characteristics and constraints * Allocate costs to each product, providing visibility to “cost to serve” each customer * Reduce oversells and undersells by incorporating manufacturing constraints into pricing decisions

“As with most companies, we know that there is probably business we are doing that we should just not take. SignalDemand will allow us to more consistently and accurately price based upon our true costs to serve, market movements and our quantified understanding of our customer demand.” said Rick Mazer, CEO and President Ventura Foods. “We need to move from intuition to fact-based decisions that are vetted by mathematical rigor to drive profitability and increase market share.”

"SignalDemand is extremely honored that Ventura Foods has chosen to implement SignalDemand's solution, and look forward to a strong partnership.” said Michael Neal, President and Chief Executive officer of SignalDemand. “Leading food manufacturers like Ventura Foods now view solutions like SignalDemand as the next opportunity to compete in the market and grow profitably.”

About Ventura Foods, LLC Ventura Foods was formed in 1996 from two predecessor companies, Wilsey Foods and Holsum Foods. The predecessor companies were almost a century ago supplying edible oil products that have evolved into a myriad of products including shortenings, dressings, margarine, sauces, and flavor bases. Ventura Foods has developed efficiencies and economies of scale that provide customers with products, services and programs that enhance and grow their sales. With thirteen plants located around the country, Ventura is committed to delivering high quality products at competitive prices. Additional information concerning Ventura Foods is available at www.venturafoods.com.

About SignalDemand, Inc SignalDemand's solutions help manufacturers fine tune demand and supply, leading to dramatic improvement in their financial performance. Commodity food processors and branded consumer goods manufacturers use SignalDemand to optimize a wide range of pricing and promotion decisions while understanding the impact on supply costs and inventory. SignalDemand uses patent pending econometric models, optimization algorithms and activity based costing techniques. Customers include Cargill Meat Solutions, National Frozen Foods, and Ventura Foods. To learn more or to request information, visit www.signaldemand.com