BOSTON, MA, November 14, 2001 – Traffic to SmartBargains.com doubled in October, marking the second significant traffic jump in two months, according to the October Jupiter Media Metrix report issued yesterday.

In its first twelve months of business, SmartBargains has become the most popular bargain-oriented site on the Web according to the Media Metrix report. SmartBargains now serves more than 4 million unique visitors per month and is the 20th most visited retail site by Internet users in the United States, a move up from 60th place in September.

“Clearly, the bargains we offer resonate with today’s online shopper,” said SmartBargains CEO Carl Rosendorf. “With the holiday season rapidly approaching, today’s value-conscious consumer will continue to be attracted to our Web site by the power of the bargains that we’re going to present every single day.”

SmartBargains.com is the ultimate online destination for value shopping. The site features more than 2,500 items at up to 80% off the manufacturer’s suggested retail price. All SmartBargains items are backed by a 100%, money-back, satisfaction guarantee.

About Smartbargains SmartBargains combines the thrill of great deals on brand-name products and the excitement of rapidly changing merchandise with the convenience of home shopping. It provides customers with a fun and easy way to shop for branded and quality merchandise at prices up to 80% off retail, making it the ultimate bargain-shopping destination. SmartBargains launched in October 2000 and is led by CEO Carl Rosendorf, formerly of BarnesandNoble.com. SmartBargains secured $33 million in first round funding. Investors include Highland Capital Partners, America Online, Dorset Capital, General Catalyst, Berkshire Partners, Madison Dearborn and Gordon Brothers Group. SmartBargains can be reached through its Web site at www.smartbargains.com or through America Online Keyword: Bargains.