Shelton, Connecticut - April 14, 2006 - In the world of consumer goods and services, new homeowners have long been a key target market. But for some merchants, reaching consumers once they’ve already moved in is just too late. It is with this group of merchants in mind that TotalMove had launched its Partner Marketing Program. The program offers a variety of on and off-line vehicles designed to maximize exposure to consumers who are in the process of buying a new home but haven’t yet closed and consumers who are within 30 days of their real estate closing.

According to Claire Fennessey, Vice President of Marketing & Product Development at TotalMove, “The Partner Marketing Program provides access to a highly targeted group of sought after consumers. Many companies including long distance phone service providers, cable and satellite providers, ISPs, home improvement retailers, durable household goods manufacturers and retailers and others have a specific need to reach consumers before or within a tight time frame after they actually move. Consumers are making decisions about which providers they select ahead of their move, so reaching them through any ‘new mover’ program may be just too late”.

Research indicates that consumers who are in the process of moving spend on average over $7,000 during the 3 months surrounding their move, excluding the costs involved in the move itself:

• Movers spend more while in the process through the first three months after moving than non-movers spend in a four year period.

• Movers immediately reconnect utilities and establish local purchasing patterns and loyalties during this short window of time

• Movers are credit-worthy and may have funds available from the sale of their previous home, making big-ticket items affordable and possible to purchase.

• Movers take pride in their new homes and are interested in goods and services that improve it.

TotalMove’s Partner Marketing Program includes inserts in their “Welcome Package” which is sent to consumers once they begin working with TotalMove and also in their “Closing Package” which is sent to consumers within 30 days of their closing. The program also includes space in their monthly email Newsletter and special Partner Emails, which can be custom developed to meet the needs of specific partners. For more information on TotalMove’s Partner Marketing Program, contact Alex Chang at 415-252-9500 x601.

About TotalMove, Inc.

TotalMove, Inc. (www.TotalMove.com) provides real estate coordination services to home sellers and buyers and offers a one stop solution for all their real estate and move related needs, including real estate agent selection, mortgage, insurance, moving and van line services, utility transfers and more. Headquartered in Shelton, CT, with offices in San Francisco, TotalMove, Inc. has helped over 50,000 consumers at some pint during their real estate and moving process since its official launch in February of 2005.

TotalMove, Inc. is financed by The Cross Country Group, General Catalysts Partners and Geolo Investment Group.