Morristown, New Jersey - January 12, 2006 - Parents rest easy knowing FlintstonesTM vitamins help promote a happy, healthy lifestyle for their children - but that isn't the only reason for them to smile. The Consumer Care Division of Bayer HealthCare LLC, one of the world's leading consumer healthcare companies, is teaming up with Upromise®, the nation's largest privately-funded service helping families save for college. Now, purchasing Bayer Consumer Care multivitamins, including One-A-Day®, One-A-Day Kids® and Flintstones Vitamins, helps Upromise® members save for college by adding 3 percent of every eligible purchase to their Upromise savings account.

"The relationship between Bayer Consumer Care and Upromise® was a natural fit," said Girard Smith, Vice President, Consumer Wellness & Division Market Research. "Our goals are similar - we want to give your child every advantage for a happy and healthy future." Bayer Consumer Care will be the exclusive provider of nutritional products purchased by Upromise® members at grocery and drug stores.

Saving for college with Bayer Consumer Care is simple and free. Members who purchase One-A-Day® multivitamins for adults or One-A-Day Kids and Flintstones Vitamins are eligible for receiving 3 percent of their purchase toward their Upromise account, for their own child or for a child they care about. It's simple to get started. Register for free at www.upromise.com. There are no coupons to clip. Members can learn about new ways to save-and monitor their own Upromise account-through the website and member emails. The service also lets members enlist family and friends to help them save.

About Upromise Upromise’s mission is to help families realize the dream of college. The Upromise Services division includes our popular Rewards Service, which allows families to automatically save money for college while making everyday purchases at more than 20,000 grocery and drug stores, 14,000 gas stations, 8,000 restaurants, thousands of retail stores and more than 350 online shopping sites. Upromise’s partners include Citi®, Coca-Cola®, ExxonMobil Corporation, Kimberly-Clark, McDonald’s®, JCPenney.com, LandsEnd.com, Sears.com, and hundreds of others. More than seven million parents, grandparents, and family friends have joined Upromise—and our partner contributions today represent the largest private source of college aid in America. Upromise also makes it easy for families to invest in tax-advantaged college savings plans and to use contributions to pay off student loans. The 529 college savings plans are offered through Upromise Investments, Inc. (member NASD/SIPC). Upromise is headquartered in Needham, Mass. For additional information, visit www.Upromise.com or call 781.707.8400.

About Bayer Consumer Care

The Consumer Care Division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer’s Consumer Care Division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Flanax®/Apronax®, Alka-Seltzer Plus®, Bactine®, RID®, Phillips’® Milk of Magnesia, Midol, Alka-Seltzer®, Talcid®, Rennie®, Canesten®, Bepanthen®, Bepanthol®, One-A-Day® vitamins, FlintstonesÔvitamins, Supradyn®, Redoxon®, Berocca®, Cal-D-Vita/Elevit®, Vital 50 Plus®, CardioAspirin.

Bayer HealthCare AG, a subsidiary of Bayer AG, is one of the world’s leading, innovative companies in the health care and medical products industry. In 2004, the Bayer HealthCare subgroup generated sales amounting to some 8.5 billion Euros. The company combines the global activities of the divisions Animal Health, Biological Products, Consumer Care, Diabetes Care, Diagnostics and Pharmaceuticals. Bayer HealthCare employed 35,300 people worldwide in 2004. Bayer HealthCare’s aim is to discover and manufacture innovative products that will improve human and animal health worldwide. The products enhance well-being and quality of life by diagnosing, preventing and treating disease.