King of Prussia , PA March 6, 2006 - For the third year in a row, Eggland's Best Inc. has joined with Upromise and hundreds of other major companies to help families realize the dream of college. When Upromise members make qualified purchases from participating companies, like Eggland's Best, those companies contribute a portion of the purchase price into that member's Upromise account. Upromise makes it easy for families to deposit their savings in tax-advantaged college savings plans, use their savings to help pay off student loans, or share their savings with another Upromise family. Together, Eggland's Best and Upromise's other partners have contributed hundreds of millions of dollars into Upromise member accounts. The only (fresh) egg in the Upromise program since 2004, Eggland's Best will contribute a percentage of each purchase of their Large, Extra Large, Cage Free or Organic eggs made with a Upromise member's registered grocery card to the member's college account.

"We are proud to offer a quality product to our customers, and as a way to thank them for years of loyal patronage, we will continue to be a part of the Upromise program to help families save for college," said Charles T. Lanktree, President and Chief Executive Officer of Eggland's Best, Inc.

"We are thrilled about the commitment that Eggland's Best has made to Upromise, and applaud the company for what it is doing to help make college more affordable for American families," said Tom Anderson, President and CEO of Upromise. Eggland's Best are available at most grocery stores nationally and will support the relationship with point-of-sale signage, website promotion, and print and television advertisements. "We are pleased to contribute to families' Upromise accounts, but we are also very proud of our part in raising awareness of the importance of saving for college - and the power of starting early," said Lanktree.

Eggland's Best is the leading nationally sold whole egg in the U.S. Widely recognized by consumers and the industry, they are the recipients of The Crystal Egg Award, from the International Egg Commission, the National Health & Wellness Club Stamp of Approval, the Best Tasting Egg Award from the American Culinary ChefsBest for four consecutive years, and voted Best Egg by the editors of Men's Health magazine. Compared to an ordinary egg, which has 215 mg. of cholesterol, EB eggs contain only 180 mg. of cholesterol, are 25% less in saturated fat and have 10 times more Vitamin E. They also contain 185 mcg. of Lutein, 100 mg. of Omega 3, and 40% of a person's daily requirement of iodine. EB hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet that contains no animal fat, no animal byproducts and no recycled or processed food. Eggland's Best eggs, stamped with the distinctive "EB" mark, are certified as Kosher and patented. According to the American Diabetes Association and the American Dietetic Association dietary guidelines, one EB egg can be a dietary exchange for one medium fat meat. For further information, visit (www.eggland.com).

About Upromise Upromise’s mission is to help families realize the dream of college. The Upromise Services division includes our popular Rewards Service, which allows families to automatically save money for college while making everyday purchases at more than 20,000 grocery and drug stores, 14,000 gas stations, 8,000 restaurants, thousands of retail stores and more than 350 online shopping sites. Upromise’s partners include Citi®, Coca-Cola®, ExxonMobil Corporation, Kimberly-Clark, McDonald’s®, JCPenney.com, LandsEnd.com, Sears.com, and hundreds of others. More than seven million parents, grandparents, and family friends have joined Upromise—and our partner contributions today represent the largest private source of college aid in America. Upromise also makes it easy for families to invest in tax-advantaged college savings plans and to use contributions to pay off student loans. The 529 college savings plans are offered through Upromise Investments, Inc. (member NASD/SIPC). Upromise is headquartered in Needham, Mass. For additional information, visit www.Upromise.com or call 781.707.8400.